Great digital agency, creative collective, including e-commerce and shopify.
My favorite episodes of the ‘Chasing Excellence’ podcast by Ben Bergeron
Mental toughness isn’t what you think
Turning broad goals into concrete action
Complain less communicate more
The 5 p’s of decision making
10 Principles of mindset
The origins of NOBULL
Building a stronger brand
The theoretical development of a business
Earning trust and building teams
Mindstrategies for workouts
To inspire and to be inspired, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy.
Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.
Books appear in random order. Read more
- ‘Start with Why’ by Simon Sinek
- ‘Get Your Sh*t Together’ by Sarah Knight
- ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
- ‘Copywriting Secrets’ by Alan Sharpe
- ‘Eat your Greens’ by Wiemer Snijders
- ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
- “The ONE Thing” by Gary Kelly and Jay Papasan
- ‘Let my people go surfing’ by Yvon Chouinard
- ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
- ‘Life Scale’ by Brian Solis
- ‘Thrive’ by Arianna Huffington
- ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia
- ‘Good Strategy, bad strategy’ by Richard P. Rumelt
- ‘Everybody writes’ by Ann Handley
- ‘How to Win Friends and Influence People’ by Dale Carnegie
- ‘Epic Content Marketing’ by Joe Pulizzi
- ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
- ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
- ‘Don’t Sweat the Small Stuff’ by Richard Carlson
- ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni
- ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
- ‘The Infinite Game’ by Simon Sinek
- ‘Atomic Habits’ by James Clear
- ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
- ‘Make Your Idea Matter: Stand out with a better story’ by Bernadette Jiwa
- ‘Je kunt het maar één keer doen’ by Barbara van Beukering
How fashion shops stay afloat during COVID and even have great seasons.
Two brands to follow: To’ak , Ruby chocolate by Callebaut: great emotional visuals for product launch
WARC Presents Effectiveness in the Age of E-commerce
20mins how e-commerce has changed and how brands can use this to their advantage post-covid. Overview of causes, changes, and fixes. including cases.
1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.
2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/
3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building.
56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.
Tips and tricks from LI themselves. Improve your profile
KFC pocket store: how e-commerce on WeChat a successful commerce program started with 900% target of the sales target.
From brand-consumer to brand co-owner
Think before you shoot
Isn’t it time to take action against the ad industry’s dirty secret of racist casting calls?
Everyday across the world advertisers, agencies and production companies are complicit in actively voting to delete black people from casting before commercials are shot.
Big or small, every casting decision is an opportunity to include and diversify black people in the images of society that advertising distributes around the world.
It is time for people at every level of seniority involved in creating advertising to speak up, call-out and stop acts of racist decision making in the creative process.
Alex Bennett-Grant lays out simple steps everyone in the industry can take towards ensuring the advertising we make promotes a more inclusive society.
Beautiful visuals of flamingos by Jasper Doest, copyright.