Podcasts ‘Chasing Excellence’

My favorite episodes of the ‘Chasing Excellence’ podcast by Ben Bergeron

Mental toughness isn’t what you think
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000464458821

Turning broad goals into concrete action
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000468533089

Complain less communicate more
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000467198488

The 5 p’s of decision making
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000455880585

10 Principles of mindset
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000455253905

The origins of NOBULL 
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000445549331

Building a stronger brand
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000443919324

Win or learn
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000440227902

The theoretical development of a business
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000437313182

Earning trust and building teams
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000421148171

Mindstrategies for workouts
https://podcasts.apple.com/nl/podcast/chasing-excellence/id1170629044?i=1000486255363

Reading is Candy for the Mind

To inspire and to be inspired, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order. Read more

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
  • ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
  • ‘Don’t Sweat the Small Stuff’ by Richard Carlson
  • ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni 
  • ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
  • ‘The Infinite Game’ by Simon Sinek
  • ‘Atomic Habits’ by James Clear
  • ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
  • ‘Make Your Idea Matter: Stand out with a better story’ by Bernadette Jiwa
  • ‘Je kunt het maar één keer doen’ by Barbara van Beukering

Why you should read these books

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Retail success during COVID

How fashion shops stay afloat during COVID and even have great seasons.

Effectiveness in e-comm

WARC Presents Effectiveness in the Age of E-commerce

20mins how e-commerce has changed and how brands can use this to their advantage post-covid. Overview of causes, changes, and fixes. including cases. 

https://lionslive.canneslions.com/keynotes/warc-presents-effectiveness-in-the-age-of-e-commerce-e1-41684

1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.

 2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/

3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building. 
56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.

LinkedIn tips

Tips and tricks from LI themselves. Improve your profile

Anti-black casting

Think before you shoot

Isn’t it time to take action against the ad industry’s dirty secret of racist casting calls?

Everyday across the world advertisers, agencies and production companies are complicit in actively voting to delete black people from casting before commercials are shot.

Big or small, every casting decision is an opportunity to include and diversify black people in the images of society that advertising distributes around the world.

It is time for people at every level of seniority involved in creating advertising to speak up, call-out and stop acts of racist decision making in the creative process.

Alex Bennett-Grant lays out simple steps everyone in the industry can take towards ensuring the advertising we make promotes a more inclusive society.

Flamingo visuals

Beautiful visuals of flamingos by Jasper Doest, copyright.

Les Binet on COVID-19

Must read for marketeers

The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.
In this article, Les Binet (Head of Effectiveness, adam&eveDDB) explores:

  • How businesses should focus on doing what is most helpful and in the public interest, rather than focusing on making money in the short term
  • What brands could do to help “The War Effort”, how a brand behaves may have a bigger effect on brand perceptions than advertising
  • Whether direct response advertising can also play an important functional role
  • Opportunities for some big, emotional, morale-boosting advertising, without looking opportunistic and self-serving