1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.
2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/
3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building. 56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.
Tips and tricks from LI themselves. Improve your profile
LinkedIn Best Practices Articles | LinkedIn Talent Blog
10 Eye-Catching LinkedIn Profile Headlines to Inspire Your Own
“Pepsi: We make soda.” “Delta: We fly airplanes.” “Nike: We make sports stuff.”
What Santa Can Teach Us About LinkedIn Profiles
Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions. What makes your profile’s Summary so good? It is packed with personality and passion. It paints a vivid picture of t
10 LinkedIn Profile Summaries That We Love (And How to Boost Your Own)
We get it. Writing your LinkedIn profile summary isn’t at the top of your to-do list. You’re not sure what to write. It’s not worth your time. Your profile is complete enough. [Insert your own excuse here.]
Beautiful visuals of flamingos by Jasper Doest, copyright.
Jasper Doest — Flamingo Bob
Jasper Doest is a Dutch photographer who works at the intersection of humankind and the natural world and creates visual stories that provide an insight in the non-human lives we share this planet with.
The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply. In this article, Les Binet (Head of Effectiveness, adam&eveDDB) explores:
How businesses should focus on doing what is most helpful and in the public interest, rather than focusing on making money in the short term
What brands could do to help “The War Effort”, how a brand behaves may have a bigger effect on brand perceptions than advertising
Whether direct response advertising can also play an important functional role
Opportunities for some big, emotional, morale-boosting advertising, without looking opportunistic and self-serving
WARC Guide to Marketing in a Recession
Part of our WARC Guide to Marketing in the COVID-19 Recession