#Content: information over entertainment and quality over reviews. It’s no rocket science
To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden ones mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.
Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.
Books appear in random order.
- ‘Start with Why’ by Simon Sinek
- ‘Get Your Sh*t Together’ by Sarah Knight
- ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
- ‘Copywriting Secrets’ by Alan Sharpe
- ‘Eat your Greens’ by Wiemer Snijders
- ‘Make Time: How to Focus on What Matters Every’ by Jake Knapp, John Zeratsky
“How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more.”
“two significant goals for 2019. The first is to engage more on Reddit, where its presence is scarcest. The second is to bring more of its meme-happy approach into the real world, to merge the social energy with unique, in-the-flesh experiences that can then be turned into more social content.”
Simple.Clean.Clear.Deck by Uber in 2008. Loving it.
How to create a #pitch structure:
1. start with problem-to-solve or status-quo-to-challenge,
2. followed with your provided solution and
3. explain how and why it works,
4. ending with tangible next steps and follow up.
“Be the last to speak. Whether it’s in a meeting or a 1-1, try really hard to speak after everyone else. It creates a feeling that your team is being heard.”
“Your goal is to make people feel heard not to fall in love with the sound of your own voice. Practice this trait. Leaders listen.”
Video Credit: Innerlight
keywords you share with competitors
what keyword is good to put your content into?
Hurray!! “The world has become completely digital and – as my fellow Marketing Week columnist Tom Goodwin has noted – just as referring to your computer as an ‘electrical laptop’ would strike everyone as odd, using the D prefix in any marketing in the near future will come across as slightly batty.”
tool for keyword search
- Make it a goal to have no more than 10 tasks on your to-do list each day.
- Decide what your monthly and weekly goals are.
- Having goals allows you to work on what’s important to you and it keeps you focused on your priorities.
- By having a set of goals, you find it much easier to eliminate the unimportant tasks that come up each day.
- Having goals gives you focus.
- Begin the day with a goal.
- Start small.
- Ask yourself: What one thing you could do today that would have the biggest positive impact on your day?
- Small steps consistently taken leads to great distances being covered.
- Plan what you are going to achieve the day before with the 2+8 Prioritisation system.
- Know what your majors and minors are.
- Having goals adds positive pressure to get more done.
- Having specific, clear goals incentivises you to move forward.
- Making progress on your goals leads to more progress.
- Goals give you accountability.
- Invoke the power of Parkinson’s Law.
Parkinson’s Law states “work expands so as to fill the time available for its completion”.
- You become a highly focused, goal achieving individual.