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video Adidas brand identity
“Hack a brilliant hashtag
We constantly see brands trying to scale a boring hashtag, almost like they have no idea what hashtagging even means. Hashtags are used to notate trends, movements and sentiments, and if your brand hasn’t harnessed one or all of these things, then you should get out of the hashtag game.
At The Participation Agency, we always say that if you want to get attention, you need to do something attention worthy, and that goes extra for you, Mr. Hashtag.
To prove this point, we created a movement called #getupny. We started by asking 10 Instagram photographers to share their images with #getupny. We then wheat-pasted their pictures around New York and reposted these images tagging each user. This project scaled to more than 100,000 submissions in three months. It was a valuable lesson in creating sentiment, trends and movements to prove use case for hashtags.”
The flow of chatbots and how they learn. Sorry, Dutch only…
Basics of Marketing by JWT in 1974. Must read for modern marketeers
the true costs of fast fashion, Eco Age, Livia Firth
Docu on Netflix ‘The True Costs’. Love it. 💕
Wow #AI with Google Duplex. “Aside from being able to call up businesses and make appointments on your behalf, Google Duplex took much of the audience by surprise through how natural and human-like it sounds.”
and the result of one of my workshops
The Boscard document
report with stats on usage, quality and source of video and photography