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”The Globe realized it could only get so much engagement from its public Facebook pages, but it also wanted to serve subscribers better so they’d be more likely to renew.”

Airbnb launched a (print) magazine to connect homeowners and travelers.

“This is a printed magazine where honest stories are told by the unexpected characters of our community. It is a crossroad of travel and anthropology; a document of community, belonging and shared space.

Pineapple is a platform for the incredible stories from Airbnb’s extended family to be shared; it is somewhere for readers to see how people live and create connections in cities today.”