How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
Amplifying efforts with advertising can provide higher returns on investment while creating an opportunity to connect with the most-loyal customers.
Lego uses its social media channels to gather customers’ ideas for new products and to tout new product lines. MyMuesli, a German maker of customizable granola, asked customers to publish images of their own granola mixes on Instagram and subsequently sold some of the customer-created products through its website. The Dutch airline KLM clearly uses its Twitter account as a customer feedback tool; in addition to responding to customers’ tweets, the airline shows that it is listening by prominently posting its estimated response time in its Twitter header (and updating it every five minutes). Knowing that their voices will be heard can make customers more willing to offer information and might even cause them to be more civil when they (inevitably) have complaints.
“There are too many great storytellers looking for work to settle for mediocrity.” + “Rule 3: Hire people who challenge the status quo”.
5 rules for content hires https://contently.com/strategist/2017/04/26/content-marketing-hiring-golden-rules/
approval proces + uniformiteit en kwaliteit van content (txt + assets) >
– brand persona contentbreed,
– visuals met name een erg stock beeld zien.
– kwaliteitscheck van uitingen in het umfeld. dus een Facebook visual en txt bekijken alsof die in een timeline staan.
– check de uitingen voor social met de overige campagne uitingen en landingspagina, het is niet standalone
http://www.briansolis.com/2017/04/customer-experience-new-marketing-customer-experiences-new-brand/ Customer Experience is the New Marketing and Customer Experiences are the New Brand – Brian Solis
“we have decided to stop publishing in those formats on both platforms. Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships with our readers, and growing membership and contributions to fund our world-class journalism.”
“Did you know that Netflix monitors online piracy sites like BitTorrent, then acquires the shows and movies that people pirate the most?” Read more on Netflix #content strategy
Measure Success through Actions
Don’t Be Afraid to Create Niche, Narrowly-Targeted Content
Capitalize on Digital Trends, But Prioritize Your Audience’s Trust
Optimize Your Content + Social Strategies Based on Learnings
Interactive Content Is All the Rage, But Make Sure to Support It Well
5 Hard-Won Content Marketing Lessons from the Hillary Clinton Campaign