7 tips for reach


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7 hands-on #tips to go #viral and get #reach, learn from the best and implement in your strategy

1. Distribute to the Proper Channels
2. Distribute Broadly if Something Catches Fire
Twitter: 10 times over two weeks (six times in the first four days, and 4 times over the remaining six days.
LinkedIn: Two times over two weeks on different days and different times.
LinkedIn Groups: One time.
Facebook Page: Two times over two weeks on different days and different times.
Google+: Two times over two weeks on different days and different times.
Pinterest: One time.
Instagram: One time.
3. Pile On with Paid Promotion
4. Surround Your Articles with Mix of Calls-to-Action
5. Links to Your Other Articles in Your Content
6. A Good Website Pop-up is a Must Have
7. Monitoring and Measurement Can Help You Seize the Day

Intranet best practices

All 10, according to the research, had three trending characteristics present in their design:

  • Simplification: A strong focus on basic intranet design that focuses on information architecture, content and page structure.
  • Mobile second: The best intranets this year were designed with the practical limitations of mobile design, often offering only the top tasks on intranets on the mobile site.
  • Employee Photos: In a move away from the past, almost all the designs had photos of employees at work instead of the traditional use of stock images.

Top 10
– American Medical Association (US), a national organization providing resources for physicians, residents, and medical students
– Archer Malmo (US), one of the largest independently owned full-service advertising agencies in the United States
– Capital Power (Canada), a North American power producer
– Delta Air Lines (US), one of the world’s largest global airlines
– eBay, Inc. (US), a multinational commerce company operating through its Marketplace, – StubHub, and Classifieds platforms to connect millions of sellers with more than 169 million active buyers around the world
– GSK (UK), a science-led company that researches, develops, and manufactures innovative pharmaceutical medicines, vaccines, and consumer healthcare products
– Maple Leaf Foods Inc. (Canada), a food manufacturer
– PKP Energetyka S.A. (Poland), an energy company
– The Travelers Companies, Inc. (US) a leading provider of property casualty insurance for auto, home and business
– UN World Food Programme (Italy), a leading humanitarian organization fighting hunger and working toward the global goal of ending hunger by 2030

 

Content strategy checklist

3 super simple steps “Planning a #strategy means nothing if you can’t make sure it stays on #track. With these boards in mind, you’ll be able to maintain a solid strategy, which is the key to comparing marketing efforts year-over-year. So set yourself up for success not only in 2018 but each year after that.”

The 3-Step Checklist to Plan the Ultimate Content Strategy