Influencers and ice cream

About ice cream and hashtagcontent… “his experience of losing 10lbs after only eating the ice cream for 10 days. It went hashtagviral and Halo Top went from a debt-ridden hashtagstartup to the hashtagbestselling pint of ice cream in the US.”

“So, the brand switched to digital. Bouton laments “buzzwords” around influencer marketing but says Facebook and Instagram were crucial in spreading word of mouth. The company had two tactics — targeted ads and influencers — that they used to build up their brand.”

 


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