Traffic, navigation summary, organic search, conversion 4 Google Analytics Reports Every Content Marketer Should Use
Must check analytics and stats. Internet+Trends+2017+Report
how to measure your content and what kpis to use Ask a Content Strategist: What Content Metrics Really Matter?
I’ve had the incredible privilege of speaking to audiences large and small on every habitable continent. My last keynote in Brazil drew 8,000 spectators to a space so massive, I couldn’t see its end from the stage! These engagements are … Continue reading
Traffic sources, balance google seo sea branded unbranded direct and other campaigns traffic. What to look for: I am really looking for a balanced portfolio of traffic sources. Search, Referring Sites, Direct, Campaigns. Which one is strong? Which one is … Continue reading
I hear that a lot. Bounce rate sucks. I believe this is a misplaced sentiment, one that causes grievous harm. TMAI #104 was 2018: Year of the Unsexy Fundamentals. In #105, let’s address the most fundamental fundamental: Prevent your website … Continue reading
How to learn from #failures… “Success has a thousand fathers, but failure is an orphan.” What if we flipped that idea, though, and started not just admitting our missteps but celebrating them and sharing what we learned from our failures?”
Wondering what metrics you should be tracking to measure content marketing ROI? NewsCred’s analytics team put together this handy list, plus how these KPIs align to the buyer journey. Content Marketing KPIs, Defined