Future-proof your Content

The Content Pledge : why to think like a publisher to become future-proof Content Frustrations Over the past 20 years, I notice some shared frustrations between my clients. They all know the importance of content, they know they need to … Continue reading

Digital trends 2019

Research by Forrester and SoDA, http://sodareport.com/forecast/trends-shaping-tomorrow/ Speed, value, agility and transparency wanted by marketeers. What do client-side business leaders want? Brilliant strategies? Mind-blowing creative? Category-busting innovation? Technological wizardry? Lower billable rates? The rock sensation Queen said it best…. they want … Continue reading

Stories over bullets


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Why power point should be banned from the meetings “2. Stories are persuasive. Aristotle is the father of persuasion. More than 2,000 years ago he revealed the three elements that all persuasive arguments must have to be effective. He called … Continue reading