Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…
in same category, what we can learn from Levi’s in the 80s.
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden ones mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.
Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.
Books appear in random order.
‘Start with Why’ by Simon Sinek
‘Get Your Sh*t Together’ by Sarah Knight
‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
‘Copywriting Secrets’ by Alan Sharpe
‘Eat your Greens’ by Wiemer Snijders
‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
“The ONE Thing” by Gary Kelly and Jay Papasan
‘Let my people go surfing’ by Yvon Chouinard
‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
‘Life Scale’ by Brian Solis
‘Thrive’ by Arianna Huffington
‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia
‘Good Strategy, bad strategy’ by Richard P. Rumelt