Excellent question… “How is your content different than what your competitors create?” #brandpersona
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People are tired of identical posts they see online – heavily processed images in Photoshop portraying a seemingly perfect-looking man or woman and sending the illusion of a perfect life. They want something real and videos make it happen. Video content eliminates generic communication, requires less manipulation and it’s more engaging.
Probably the biggest influencer marketing trend in 2018 is the use of video content on both account’s timeline and stories sections. Evidence shows that video can be twice as effective in driving sales as text-based content so strive to post this type of content regularly.
Content in newsroom for stories, even made NY times 🎄☕
“But it’s too simplistic to say this is simply a story of the big, bad platforms. What’s happening now is more of a correction than an upheaval.”
TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.
That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.
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