Burger King trolls

Be inspired by Burger King, 7 examples

“7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales. Grilling the Golden Arches has become BK’s signature move”

“Many of our ideas have been incredibly effective at building brand love and driving business results,” Machado tells Adweek. “It’s all about the tone of the brand. Our tone is fun, lighthearted and self-deprecating. We like having fun, and we can take a joke at the same time. That in my view is a condition for you to be able to poke fun at others. We don’t do things that are mean-spirited or that can come across as bullying. Fast food is a fun occasion. And as a challenger brand, we try to be the fun brand in a fun product category.”

https://www.adweek.com/creativity/7-times-burger-king-wickedly-trolled-mcdonalds-and-how-its-boosting-sales

Samsung YT strategy

“78% of viewers saying they wanted to see more episodes of the “/make” series” 

“17% of consumers who watched the episodes said they were more likely to buy a Samsung as their next smartphone, while Apple owners were 15% more likely to purchase a Samsung next.”

How @Samsung Electronics uses YouTube to reach out to customers. 

https://www.mobilemarketer.com/news/exclusive-samsungs-make-series-on-youtube-wins-over-gen-z/553122/

3 content buckets YT

“95% of last year’s beauty content on YouTube fell into three buckets”

Read and learn from the beauty brands

https://www.thinkwithgoogle.com/advertising-channels/video/beauty-videos-on-youtube/?utm_source=promo&utm_medium=email&utm_campaign=2019-04-29-twg-us&utm_content=cta&mkt_tok=eyJpIjoiWVRJeU9EVXlNV1k1TXpVdyIsInQiOiJIR2RrbGJLUGJOOW5tOGllUDE2MnlSYk5KZE0zU05oY3M5Q3drbmVQT2RlOTFoTENuTUl0OHhEV1ZvaWJRMWZVMm0rQ2MwdzE5VXFjd3ZcL21XNEdvUEZqYmhUd29pbHA2bjFpWThwaFRsd0o1eTRqTVwvVDJcL1F5U04rNXJSMUJmWCJ9

Content First Approach

“We are currently in a period of #transition towards a new paradigm of #communication. Brands like Mercedes and Net-a-Porter have fully embraced the #content-first approach,…”

https://www.thedrum.com/opinion/2019/05/10/what-consumer-demand-great-content-means-brands

“Whether brands choose to in-house or to out-source, partially or completely depends on culture and their attitude to innovation. However, both approaches respond to the power that consumers must curate their own media, editorial and commercial communication – and filter out anything that doesn’t satisfy their desire for great content. Quality will out.”

What men want

Nice one…. Celebrate the fact that we are different; we want less and more often you want more, feel what we need before you try to give us what you want to give us, our nervous system cannot handle more as the way your nervous system handles more.

Men want to be our heros without disconnecting from your heart (en verwijten), surrender your heart – life – body, open up your body and define movements, slow down, don’t accept our bullshit and love with the same intensity as you are angry with us,

Female sex explained : https://www.facebook.com/watch/?v=448068802605915

Also read: http://fleurwillemijn.com/love-is-a-verb/

Facebook / IG Q1 2019

FB is still growing, overview statistics, stats, analytics for Q1 2019

source: https://techcrunch.com/2019/04/24/facebook-earnings-q1-2019/

All you need to know about Instagram. Nice stats, overview average likes, engagement rates, video versus other content, influencers and more. Interesting report with great analytics to use in a deck. Source of the report: https://blog.hubspot.com/marketing/instagram-stats

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