“7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales. Grilling the Golden Arches has become BK’s signature move”
“Many of our ideas have been incredibly effective at building brand love and driving business results,” Machado tells Adweek. “It’s all about the tone of the brand. Our tone is fun, lighthearted and self-deprecating. We like having fun, and we can take a joke at the same time. That in my view is a condition for you to be able to poke fun at others. We don’t do things that are mean-spirited or that can come across as bullying. Fast food is a fun occasion. And as a challenger brand, we try to be the fun brand in a fun product category.”
“We can’t help but put all of our eggs into the one platform that shows clear results,” said one retailer. But the cost of doing #business on #Facebook is #unpredictable at best, and #unsustainable at worst.”
“Whether brands choose to in-house or to out-source, partially or completely depends on culture and their attitude to innovation. However, both approaches respond to the power that consumers must curate their own media, editorial and commercial communication – and filter out anything that doesn’t satisfy their desire for great content. Quality will out.”
Nice one…. Celebrate the fact that we are different; we want less and more often you want more, feel what we need before you try to give us what you want to give us, our nervous system cannot handle more as the way your nervous system handles more.
Men want to be our heros without disconnecting from your heart (en verwijten), surrender your heart – life – body, open up your body and define movements, slow down, don’t accept our bullshit and love with the same intensity as you are angry with us,
All you need to know about Instagram. Nice stats, overview average likes, engagement rates, video versus other content, influencers and more. Interesting report with great analytics to use in a deck. Source of the report: https://blog.hubspot.com/marketing/instagram-stats