Whiskey voice journey

Check it out yourself how Alexa showcases this whiskey via voice… hilarious…. not yet convinced this really works to get brand ambassadors based on this customer journey. An A+ for effort and for being one of the first using this voice journey

source: Diago sees results from voice

Innovations

https://youexec.com/book-summaries/ten-types-of-innovation-by-larry-keeley

Top 20 Insights

Almost 40% of the companies on 1999’s Fortune 500 list were no longer in existence ten years later. This fact underscores the importance of continuous evolution and innovation.

On average, the world’s most innovative companies use 3.6 different types of innovation in a single new product or service, whereas average innovators only use 1.8 types of innovation altogether. Combining the types makes moves harder to replicate by competitors.

Hyatt uses “lab hotels” to find innovative solutions to recurring problems. A select number of its 488 global hotels have between 7 and 9 experiments running at the same time. Successful experiments then get implemented.

Continue reading

WhatsApp scam

Shockingly easy to use WhatsApp for fake news and manipulation, in Brazil and other countries. Great read on this pretty unknown scam, still relevant in 2019.

“The scraping software allows its clients to choose a target audience by searching for keywords, pages or public groups on Facebook.” “The method is not limited to politics. Marketers have also used it to promote cosmetics and foods, among other products, to Brazilians.”

Streaming war

Great read on the upcoming streaming video and TV war.

“If the content is king, everyone’s coming for the crown. For any company to succeed in rivaling Netflix, they will need content that can compete with Netflix’s library for people’s attention. So they are starting by pulling from Netflix’s library.

The launches of Disney+ and Apple TV+ will give us a better idea of the level of competition facing Netflix, and the wrap-up of this year’s upfront cycle will show how narrow (or not) the divide between traditional TV and digital video ad sellers really is.”

Future of video content

#Future of #video #content: “You need to create stuff that’s not only visually stimulating but also intellectually stimulating, where the viewer is learning something, laughing, or being enlightened.” It’s about passion, niches, and personal premium.

Published by Google, so pretty focused on YouTube (duh…) Nice read

Audi Clowns

How to adapt the TVC to social, some behind the scenes insights.

“[So] we chose the two features that most explicitly showcased the technology and would be easily understood and digested by our audience in the ten-second clips. Additionally, we used typography to call-out the technology shown by name,” says Nick Dodd, Group Account Director, We Are Social.”

“We also knew that bringing our branding up-front would generate a stronger brand recall, so we introduced the logo and an impactful overlay saying ‘Audi presents’ within the first two seconds of the videos.”

Apps: something great

An overview of my go-to apps for productivity, inspiration or just for great fun during the day.


Reading is Candy for the Mind

To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden ones mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order.

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed

In addition to the books, check out my list of best apps

Continue reading