Burger King Pink taxes


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WTF time for change in 2019! …. Burger King Corporation seriously kicks #pink #asses and rocks it along the way:

“Overall, women pay

13% more for personal care products

8% more for clothing

7% more for girls’ toys

8% more for health care products

Source: NYC Department of Consumer Affairs,

credits: https://www.vox.com/2018/3/30/17179350/pink-tax-beauty-products-gender-inequality-women

Case study:

Two content mistakes

“First, companies don’t focus on a content area where they can be the leading provider of that information to a particular audience. To cut through all the clutter and build a loyal audience, they need to deliver amazing information.

The second mistake is consistency, he adds. “Generally, it takes 12-18 months for a content-marketing strategy to start delivering revenue of some kind,” Pulizzi says. “Sadly, most brands do not deliver consistently over that period. If we have a weekly newsletter, we should be delivering at the same day and time each week and never miss. Content is a promise to our customers. If we don’t deliver, they simply will forget about us and seek out other information.”


Opening sentences…

source: https://www.ragan.com/9-dreadful-opening-line-errors-that-will-doom-your-pitch/

Here’s my advice on avoiding mistakes in PR pitches, supported by the openers of actual emails, along with my italicized comments. (Fleur: this can also be used in general emails, content, and more)

  1. Don’t tell me what I already know.
  • “Brrr . . . it’s cold outside!”
  • “Winter has arrived in Chicago!”
  1. Don’t act as if you know me, unless you do.
  • “If you don’t read this now, you’ll hate yourself later.”
  • “We think this would be great for you!”
  • “I hope you’re doing well and staying warm. It’s quite cold here in NYC, but I know it has NOTHING on Chicago. I was a there a couple of weeks ago and thought I’d die!!”
  • “Hi Mark, I hope all is well! Are you getting ready to watch some NFL Monday Night football at a bar?”
  1. Don’t assume I know what you’re talking about.
  • “This is MJ from the Quarter team. I would like to introduce the Quarter Super Charge Powerbank to you, a PowerBank we developed to take advantage of the MagSafe.”
  • “Remember Aereo Inc., the startup that attempted to transform the pay-TV industry and was shut down by the U.S. Supreme Court on Jun 28, 2014?”
  • “Today the Illinois Blockchain Initiative announced its partnership with self-sovereign identity solutions leader Evernym, leveraging distributed ledger technology to provide secure digital identity solutions.”
  • “Teeny Drones, creator of the Teeny Drone – a speedy, durable and lightweight quadcopter; and SheDrones, an emerging nonprofit that will engage, support and train girls in unmanned aerial systems and related technologies, have announced a co-sponsored contest.”
  • “Are you covering ASCO this year or is someone else at the paper?” (No further explanation about ASCO. When I asked what ASCO was, the emailer replied that it was a big medical show and he was surprised I didn’t know all about it. But I wasn’t covering medicine.)

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Out of office for charity

“Every time you see a #message from a #charity, they’ve probably paid to get it there. And advertising is not cheap.”

Mindshare is planning to release #free software that allows companies and individuals to #donate space in their #outofofficeemail messages for use by charities. (…) estimates this space could be worth £1 for every thousand emails – the equivalent of £51,000 worth of media space each day in the UK.”


4 Questions to ask

If you’re looking for a casual, open-ended way to kick off a one-on-one, ask “How’s life?” instead. It may not seem like a big difference, but it makes a big difference. “How’s life?” gives permission for someone to talk more personally about life — about what they did that weekend, how their family is doing, how their personal side project is coming along, how they’re managing their workload.

A one-on-one meeting isn’t a reporting session. It’s not an accountability tool. A one-on-one meeting is your radar. It’s your metal detector. It’s one of the only ways you have to unearth what’s actually going on in your team, and what an employee is thinking and feeling. Possibly my favorite question to ask to instead of “What’s the latest on X?” is “Can you tell me about what’s been most surprising about working on X so far? If an employee has found something surprising, good chances that you’ll find it surprising too. 

“How can I help you?” The intention behind this question is fantastic. It’s lazy. It makes the person receiving the question do all the hard work of having to come up with the answer. It’s also a very hard question to answer, especially on-the-spot and given that you’re a person in a position of power. You’re asking a person to critique you.  Suggest something you think you can be doing to help. Then ask, “What do you think?” For example: “I was thinking I’m being too hands-on on this project. Should I back off and check-in with you only bi-weekly? What do you think?” By being targeted in what you suggest — and suggesting it yourself — you make it easier for that person to share the exact ways in which you can support them.

Focus your efforts on asking specific questions, instead of defaulting to general ones. For instance: “What do you think is the most overlooked area of the business?” or “Where do you think we’re behind in, that other companies are excelling at?” Notice how specific each of these questions are. The more specific the question, the more effective they are.