Modern marketing

‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’ For guidance and information on online marketing contact a link building services company.

Modern Marketing іѕ a hоlіѕtіс, adaptive mеthоdоlоgу thаt соnnесtѕ brаndѕ wіth rеаl customers аnd drives buѕіnеѕѕ rеѕultѕ by blеndіng ѕtrаtеgу, creative, technology, and аnаlуѕіѕ.

Mоdеrn Marketers are, bу nature, аgіlе, adapting tо сhаngіng tесhnоlоgу аnd саріtаlіzіng оn thе bеnеfіtѕ іt offers. Still, Mоdеrn Marketing іѕ mоrе thаn the tесhnоlоgу thаt fасіlіtаtеѕ it. We dоn’t lеt trends іn іnnоvаtіоn rulе оur strategies. Wе find wауѕ to mаkе technology wоrk for our strategies.

Though wе tаkе рrіdе in our аbіlіtу tо kеер uр wіth thе lаtеѕt іPhоnе release аnd thе grеаtеѕt IоT trеndѕ (that mау fall mоrе іn thе Pоѕtmоdеrn Mаrkеtіng realm), іt’ѕ more than thаt. It’s аbоut rеасhіng аudіеnсеѕ whеrе thеу’rе most соmfоrtаblе. Not every potential сuѕtоmеr is gоіng tо fаll on thе ѕаmе end оf thе technology spectrum.

‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’

Thоugh thеrе аrе mаnу elements thаt mаkе uр a Mоdеrn Marketer, the саrrоt we аll drive tоwаrd іѕ buіldіng a brаnd experience that еngаgеѕ and іnfluеnсеѕ сuѕtоmеrѕ іn the rеаl wоrld.

Source: McKinsey&Company

Dick pic app

Writing tips

Love these tips by David Ogilvy. Shameless copy-paste from https://www.brainpickings.org/2012/02/07/david-ogilvy-on-writing/

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

  1. Read the Roman-Raphaelson book on writing. Read it three times.
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words like reconceptualizedemassificationattitudinallyjudgmentally. They are hallmarks of a pretentious ass.
  5. Never write more than two pages on any subject.
  6. Check your quotations.
  7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
  8. If it is something important, get a colleague to improve it.
  9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
  10. If you want ACTION, don’t write. Go and tell the guy what you want.

Whatsapp for marketing

How Adidas is using WhatsApp as a direct marketing channel. Copy-paste from Digiday:

“The brands that get this right will be the ones that understand just how private message platforms are and how privileged they are to be invited in.”

“100% Unfair Predator” campaign. Earlier this month, Adidas opened up a hotline on WhatsApp for people in need of a footballer to cover for unreliable teammates on their team. Adidas-sponsored players were made available for games last week once fans had shared some basic information with the hotline such as the game they need the player for. The company’s marketers would notify fans on the morning of their game if they’re request was successful. The rented players turned up dressed in Adidas’ new Predator20 Mutator footwear.

 “Tango Squad” community — a group of young footballers across 15 key cities worldwide who were given exclusive access to new drops before anyone else and were invited to exclusive events. The groups were between 100 and 250 people.

Owned media is an illusion

‘Organic reach died years ago. Marketers just forgot to bury it.’ 

‘Brands are continuing to over-invest in content that almost nobody sees’

‘…promised brands and agencies freedom from the confines of paid media, then completely changed the rules of the game. … You’re probably still clinging to the notion that your brand or client can get something for nothing through so-called owned” media. But that’s always been a flawed mindset.’  

‘about 50:50 balance production : media’

‘The data-fueled engines on social media enable brands to tell a story that grows chronologically on a one-to-one basis. This is probably the most compelling component of social media marketing because it enables brands to drive brand metrics and generate revenue simultaneously. It’s no longer a choice between creating a branding campaign verse a direct-response campaign. Rather, it’s about creating a cohesive story where the upper and lower funnel work in harmony.’

Credits to @Ashley Vinson for sharing.  

Vertical Video

Tips and tricks from the best. Thnx to Ashley for this link. See creativereview.co.uk/create for more inspiration.

Brand building by Les Binet

How to keep your CFO on board for brand building.

“The first thing is to start talking the language of finance. We don’t help our case when we talk about brand-building in terms of awareness, image and ‘touchy-feely’ terms. Brand building is about selling. It’s about revenues and cash flow, but it’s about durable revenues and cash flow, over longer time periods. We have to help CFOs to understand that some marketing activity gives you an immediate short-term delivery of sales,” gotta love Les Binet