Adidas and dark social


Wordpress is loading infos from marketingweek

Please wait for API server to collect data from

how Adidas uses dark social to build communities and has not solid solution for the measurement

Conversational and personal search

“we are seeing that people are beginning to use more conversational search queries, which allow them to ask more pointed, specific, and personally relevant questions about the products and services they’re interested in.”

“The sort of advice people once sought from friends, they now expect to get from their phones. Marketers who understand emerging search trends have the advantage,”


Metallica and Spotify data

“You have an artist like Metallica, who changes their setlist on a city-by-city basis just by looking at Spotify data to see, which the most popular songs happened to be in that city,” Ek said. “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”