Reading is Candy for the Mind

To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden ones mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order.

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky

‘Start with Why’ by Simon Sinek

This is a classic. ‘No brainer, just read it. Even better than his TED talk. “Is a customer who buys your product for a second time a loyal customer of just plain lazy?” and more of this ‘food for thought’. Simon Sinek is straight to the point and inspiring.

“Some in management positions operate as if they are in a tree of monkeys. The make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.” (page 113)

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‘Get Your Sh*t Together’ by Sarah Knight

“But the mental clutter was slowly taking up residence in my brain the way my extra luggage was taking up space in my friend’s basement” (page 264)

Ever felt like being ‘stuck’ and not moving forward in work and or life? Then this is the book for you, read her hands-on tips and tricks how to get your mental sh*t together and do get those things done. Rereading this every few months when I start procrastinating ;)

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‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter

f*ckin’ brilliant… No brainer. Just read. “Digital data is often daily of hourly, making it easier to measure short-term marketing effect. But much hard to measure long-term effects. They get lost in the noise.” “Get it right, and you an move from Big Data to Big Insights, Big brands and Big Profits” (in the chapter ‘How not to see the wood for the trees’.)

Mandatory for every one who works in advertisiting, marketing and or communications: client and agency. The reviews speak for themselves.

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‘Copywriting Secrets’ by Alan Sharpe

Absolutely love this. The proven copy rules: old school advertising print craft by DDB for Volkswagen, can also be applied for social, content, digital and more in these days. Please, read and learn.

“Before you can write great copy, you need to have a big idea, and before you can have a big idea, you need to have a great insight, and before you can have a great insight, you need to do lots of research.” (chapter 1)

“One of your main jobs as a copywriter is to translate product features into benefits. People buy benefits, not features. Just so we’re clear: a feature is what a product does, a benefit is what that feature does for me. How do you communicate that benefit in an original way? With a headline that states the feature and a photo that communicates the benefit.” (secret 10)

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Or take the video class:

‘Eat your Greens’ by Wiemer Snijders

‘Razor-sharp overview of the marketing myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behavior’.

Again… absolutely love this book: crap-cutting nonsense eliminating inspiration, no-brainers, and opening doors at the same excellent level as the ‘How not to plan’ by Les Binet.

Cherry pick the chapters that are relevant for you and your job, industry, profession. To be honest and speaking for me, myself and I: not every page of this book was equally interesting … and I skipped a few of them due to the subject or the way the chapter was written.

“First, we diagnose the situation of the brand via consumer research and understand just what is going on. Secondly, we use that diagnosis to build a clear and simple marketing strategy. Finally, with that strategy in place, we select the appropriate tactics to deliver the strategy and win the day. Strategy is a very complicated thing to work out, but should be a very simple thing to eventually explain.”

“Who am I targeting? What is my position to that target? What are my strategic objectives for that target market? My current estimate is that around 20% of brands could adequately or semi-adequately pass this test, and the rest have not the faintest clue how to even approach these questions.”

“Talk to agencies about the quality of the briefs they currently receive from clients and you will get the kind of hard stare usually reserved for the most outrageous agency gossip.” (all three quotes in Chapter 3 Mortification, Tactification, Communification and digitization by Mark Ritson)

Get this brilliant collection by Wiemer Snijders with great minds like Mark Ritson, Peter Field, Eaon Pritchard, Robert van Osnabruggen, Phil Barden, Bob Hoffman, Tom Goodwin and many many more:

Thanks to the recommendation by Budi Gonzalez de Chaves, he made me finally pick it up and open the digital book on my kindle.

‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky

How not to crush and squeeze that to-do list, but how to ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp  (Author), John Zeratsky  (Author). Brilliant easy hack, tried and proven by myself ;)

Try that daily highlight for a few days and you will be hooked and get those things finally done.

“Yes, we know this sounds obvious, but there’s a special, almost magical power to writing down your plans: The things you write down are more likely to happen. If you want to make time for your Highlight, start by writing it down. (p. 43)

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Visual credits: from the book itself

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