Facebook Posts – stats

Source: https://www.newswhip.com/wp-content/uploads/2019/10/Facebook-Publishing-Q3-2019.pdf

Key takeaways
• The top publishers on Facebook remained mainstream publishers, with Fox, NBC, and CNN in the top three for the quarter.
• Overall engagement to web content was up compared to Q3 of 2018, but down compared to Q2 of this year.
• The very top stories were often viral in nature, even though the overall trend among top publishers was towards political news.
• LADible was the top native publisher on Facebook again this quarter, though with significantly fewer engagements than in Q2.
• Photo made a comeback this quarter, with nearly as many of the top 10,000 Facebook posts from Pages being photos as native videos.
• The top Page and posts by reaction varied widely, and it was rare to see a Page or post be the top performer in more than one category.

SEO writing tips

How to rank on the first SEO page of google with great writing tips
A recap from the article https://contentmarketinginstitute.com/2019/11/rank-blog-top-google/

  • Pick the keyword you want to rank on, in line with the core of your content piece.
  • Look at the organic top 5 first page rankings, pick the H1 and H2 headers from those pages (excel).
  • Make an analysis, break the H1 and H2 collection down in common topics (categories).
  • Make sure the keyword is in the 70 character count and check on the MOZ title tag tool. develop a user-intent-focused title, explain ‘what’s in it for me’ for the reader. https://moz.com/learn/seo/title-tag
  • Set up your keyword-rich H2 and body copy.
  • Implement keyword in the meta description, capped at 155 characters, in first 120 the key plus call to action to read for mobile readers. Keep it short and simple. 
  • Image titles between three and five words with keyword-rich sentences for the alt text on the images.
  • Mix internal and external links in the blog posts. Use the visual title and alt text visuals to give more context on the piece. 

Publishing on Medium

Great tips to publish on Medium, easy steps to get noticed, from writing to visuals, to using whitespaces to how to publish and share.

Minimalism

Get back to basics and embrace minimalism, also for big brands in 2020 “… resonating with customer-facing businesses, which focuses on being straightforward and essential. Minimalism is essentially a bare-bones, pared-down approach that applies clean colors, simple graphics, and easy-to-understand processes and interfaces.”

medium.com/@darpan_21468/5-startup-branding-trends-to-watch-for-in-2019-d25611b9a99d

Confirmation bias and data

About confirmation bias and data. Nice and long listen on how the Gamechangers Netflix documentary is an example by the book of highlighting and cherrypicking research, putting it out of context to showcase just one bright side of the vegan lifestyle. 

Don’t get me wrong… I am absolutely not against vegan or vega. Joe Rogan shares his open and honest mind, inquisitive for the bigger picture. Gotta love this guy for his podcast to broaden your own horizons. 

Social Design Trends 2020

  1. Muted Color Palettes
  2. Minimalism
  3. Heavy but simple fonts

And Branded Animations: Creating a unique, branded GIF is an easy way to get ahead of your competitors in 2020. Not only will the GIF be completely unique to you – meaning no competitors can copy it – but it also helps build a better brand association.

Nike on IG

  • digital marketing (offense)
  • customer care (defense)

Nike on community building and guidelines, not rules.

“In order to provide that consistent experience on social media, it’s important that employees understand the brand down to its core. Here are several questions that every employee should be able to answer:

  • Who are we?
  • What do we do?
  • Why do we do it?
  • What do we stand for?
  • What is our brand voice?
  • How does our product improve people’s lives?

Nike provides employees with a set of guidelines and examples on how to handle certain situations and conversations across social media. These guidelines and examples help customer care representatives to develop a specific tone of voice from day one.”

Editing and formating

Great overview of links to publish a blog or a book

Create a visual https://www.canva.com/

Create a infographic https://piktochart.com/formats/infographics/

Nike mission and news

Great example of telling your mission, purpose. And the news section. https://about.nike.com/ , https://news.nike.com/

Reading is Candy for the Mind

To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order.

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
  • ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
  • ‘Don’t Sweat the Small Stuff’ by Richard Carlson
  • ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni 
  • ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
  • ‘The Infinite Game’ by Simon Sinek

In addition to the books, check out my list of best apps

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