Tools to do research for Google Search Query, don’t know if this also works for YouTube Search Query
8 free keyword research tools for SEO (that beat their paid alternatives) – Marketing Land
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork out hundreds of dollars a …
And some useful pointers to do an audit for SEO and Google Search.
How to Do a Helpful SEO Audit in a Few Hours
Here’s how to conduct a simple SEO audit to know what’s working and what needs fixing to look better for Google – Content Marketing Institute
“First, prioritise being noticed above other goals. If you fail there, everything else is academic.
Second, apply the findings of von Restorff, who 80 years ago discovered that the best way to be noticed is to be distinctive. Despite this finding being well established in psychology, much advertising slavishly abides by category conventions. That mimicry comes at a cost.”
The ‘safest’ ads are at greatest risk of going unnoticed
Marketers, like all humans, believe everyone is as interested in their work as they are, leading to ads that fall at the first hurdle by taking it for granted that they will be noticed.
“Last June, The Times used eight freelancers and tagging tech over three months to segment 1,000 articles from the previous 17 months. Each article was tagged with 16 different pieces of metadata, included criteria like the content tone, the headline type, the article format and geography. These tags were plotted against 10 metrics that show engagement, such as pageviews, time on page, whether someone has commented, saving, sharing, whether the reader is registered or a subscriber. That information has then been used to dictate content strategy.”
“For example, over the last few months, The Times has published 15% fewer stories on the online Home News section after learning that news with no additional or exclusive content underperforms.”
“The social team has since gotten more strategic with promoting stories on Facebook based on the tone or headlines that would do well at driving referral traffic. Evans wrongly assumed that headlines typically drawing people in would drive more referral traffic.”
“It is built on a very simple but important consumer insight, which is when it comes to haircare consumers are very much looking for insight, inspiration, and tips from people like them.”
“This means the marketing tool needs to function much like an independent publisher working with a network of influencers to retain authenticity and build strong consumer relationships.”
“Gandhi explains: “We understand what consumers really care about and make sure we provide the right insights back to the brand. But on the reverse, we also make sure we recommend the right brands to the right consumers.”
founded in 2013 in Canada, global roll out
30+ editorial team
works like a newsroom
How Unilever’s haircare platform puts tech at the heart of content – Marketing Week
All Things Hair has a dedicated editorial team that aims to provide hair advice to consumers while sharing insights and data with brands.
Community is evolving 72% of people see community existing online as much as offline, and 74% now expect brands to actively contribute to society.
Sports fans are eager for 2020 With more than 1 in 5 people saying they start following their favorite teams or athletes a year in advance, this summer might just be the perfect time to start thinking about how you want to connect with these superfans.
Brands play a key role in the Instagram community They go to Instagram to discover and access a wide variety of sources and are especially fans of direct communications from brands. Fun and entertaining brand content presented in an authentic way (that’s not necessarily perfect) is often what stands out.
Summer Reading 2019: Facebook IQ Highlights for Planners
Which insights from Facebook IQ can you carry from the beach into the rest of 2019? We recap key themes from the first half of the year that planners and strategists shouldn’t miss.
Think twice, what and where you buy matters and you can make the difference. “Fashion is a $2.4 trillion global sector that hires 70 million people worldwide and is the second biggest polluter after the oil industry.”
Stop buying crap, and companies will stop making crap
It’s hard to believe that our purchasing decisions have any impact on the fashion industry. But this week, we saw that they do.
To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.
Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.
Books appear in random order.
‘Start with Why’ by Simon Sinek
‘Get Your Sh*t Together’ by Sarah Knight
‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
‘Copywriting Secrets’ by Alan Sharpe
‘Eat your Greens’ by Wiemer Snijders
‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
“The ONE Thing” by Gary Kelly and Jay Papasan
‘Let my people go surfing’ by Yvon Chouinard
‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
‘Life Scale’ by Brian Solis
‘Thrive’ by Arianna Huffington
‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia
‘Good Strategy, bad strategy’ by Richard P. Rumelt
‘Everybody writes’ by Ann Handley
‘How to Win Friends and Influence People’ by Dale Carnegie
‘Epic Content Marketing’ by Joe Pulizzi
‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
Why you need to think like a publisher to become future-proof on content.
How to prepare for a future without Facebook
Decrease your dependency on social and Google
Avoid silo and channel thinking
Combine creative production with media buying
Set up a central content department including stakeholder management and editorial board
Balance between brand building, thought leadership and marketing campaigns
Report on business objectives instead of vanity metrics
In my book, I collect my 20+ years of experience with the best books on strategy and content. Crafted and written with a little help of AI :)
The outline in a nutshell. Tune and tweak in the details and pick what is relevant for you.
It’s a belief: First things first. Why the belief and the support from the C-suite is non-negotiable
• Part 1: Basics and Fundamentals. What do you need as a basic before you can even think about creating and publishing content
• Part 2: Structure. How to bring structure to your content and use data and research to make decisions.
• Part 3: Organization and Content Team. What you need to realize the central content production and media buying. From the employees to an organizational structure. Including that important stakeholder management. And to make a decision to in-house or not.
• Part 4: Tools and processes. What you need in workflows, processes, and tech. Plus: how to improve your brief to your agencies. ‘Sh*t in is sh*t out’ and having great content starts with yourself.
