How to jump in a gap … combine #content with fashion and create a new movement. “Not only do people want to maintain a healthy lifestyle, but they also want to be seen as healthy and active by others. How better to do that than through your clothing?” “The way that people perceive one another is largely tied to their appearance.”
Outdoor Voices built a $100 million company by exploiting a market gap – Jilt
Outdoor Voices entered a crowded athleisure market and succeeded by finding and exploiting a gap in the market, redefining “active living” in the process.
Outdoor Voices — Technical Apparel for Recreation
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The Recreationalist – The Resource for Recreation
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1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.
2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/
3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building. 56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.
Tips and tricks from LI themselves. Improve your profile
LinkedIn Best Practices Articles | LinkedIn Talent Blog
10 Eye-Catching LinkedIn Profile Headlines to Inspire Your Own
“Pepsi: We make soda.” “Delta: We fly airplanes.” “Nike: We make sports stuff.”
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