Real interesting read on Amazon as sales channel, how brands react, pricing policy, data and why some brands revoke amazon and stick to their own ecommerce website.
Long read tough, well written and easy to digest. :)
TV highest ROI according to this research (biased?? wij van wc-eend)
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#tips for the best ‘How to’ #videos, from the best:
1. Find your #differentiating factor,
2. Resist your #perfectionist tendencies (recognizable for any of you marketeers??? :))
3. Get your audience #involved
Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics
How to Open Your Mind to Amazon’s Marketing Potential – Adweek
“If Don’s return to racing was a tribute to determination and perserverance, On’s sponsorship of the three-time Olympian is a lesson in loyalty. Don’s contract with the eight-year-old shoe company was due to expire after the Hawaii Ironman. Instead of walking away, On decided to re-sign him for another three years.
“Our brand has been founded around athletes and optimism and the true athlete spirit,” said David Allemann, one of the company’s three founders. “When (the crash) happened, our team was there with him and was experiencing it first hand. That was kind of a fight or flight moment and we felt that it would be completely contrary to what our spirit was in terms of athleticism and optimism if we walked away. So we decided to fight together with Tim.”
And Don, who has been involved in the sport since his teenage high school years, fought hard. As he worked himself back into shape, Hinton and On were there to capture it all.”
“They might tell the CEO that brand awareness or consideration have gone up, but that isn’t what a chief executive wants to know. He wants to understand what marketing investment is doing to financial results. And that is an area too few marketers understand, according to Rajamannar.
the problem is that most marketers fall into one of two groups: they are either classically-trained and understand the 4Ps, consumer psychology and insight but lack knowledge on data and digital, or they are data-driven and digitally savvy but have a “shabby” understanding of the foundational principles of marketing.”
source: https://marketoonist.com/2018/08/roiofmarketing.html ,
https://marketoonist.com/2018/08/numbers.html
First signs….: ” #facebook #user #decline in Europe, from 377 million to 376 million, with it earning $8.76 ” [edited]. Beginning of the end of an area? Read more on the fall of facebook:
Facebook loses $120 billion in market cap after awful Q2 earnings
WTF time for change in 2019! …. Burger King Corporation seriously kicks #pink #asses and rocks it along the way:
“Overall, women pay
13% more for personal care products
8% more for clothing
7% more for girls’ toys
8% more for health care products
Source: NYC Department of Consumer Affairs,
credits: https://www.vox.com/2018/3/30/17179350/pink-tax-beauty-products-gender-inequality-women“
Case study:
“Clients spend too much time, money and effort in the wrong places,” said one European planner “— all driven by the fear of being left behind. Living in this stressed state they’ve forgotten how to be a good purchaser of creative services.”