Category Archives: business

11 digital trends

Posted on by

“MARY MEEKER’S 2019 INTERNET TRENDS REPORT: 11 HIGHLIGHTS (AND LOTS OF INDUSTRY INSIGHT)
How U.S. adults are interacting with digital media

2. Multiplayer video games such as Fortnite, which command some 250 million active users, most of whom are under age 17, are becoming increasingly similar to social media networks. Insight: “Gaming is paving the way, but it will eventually migrate—in some ways it already is—to other social facets.

3. An increasing number of people are using images to communicate: More than 50 percent of all tweets, for example, now include images. People are also taking more pictures than ever before and platforms such as Instagram are amplifying this relatively new style of digital communication.

11. Despite people spending more time online, digital ad revenue is slowing down: The report says digital ad revenue grew 20 percent, down from 29 percent year-over-year.”

Mary Meeker’s 2019 Internet Trends Report: 11 highlights (and lots of industry insight)
Don’t want to read all 333 slides of Mary Meeker’s 2019 Internet Trends Report? We share 11 key takeaways as well as insight from industry leaders.

Branded Content

Posted on by

“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content

11 Branded Content Innovators Who Take Marketing to the Next Level
From GIFs and ’grams to documentaries and dramatic activations, these Creative 100 honorees keep things interesting.

Reading is Candy for the Mind

Posted on by

To inspire and to be inspired, to learn and to teach, to surprise and to be surprised, to broaden ones mind and to gain that sparkling new energy for our upcoming adventures in the Business LaLa Wonderland.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order.

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi

Tools : next to books, something great

  • Focus Keeper Pro: a great app for the Pomodoro technique. Sessions of 25 minutes with a 5 min break. After 4 sets, longer break. Maximum 12 per day.
Continue reading →

Inhouse vs. agency

Posted on by

The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Voice and AI

Posted on by

How to mimic a voice using AI and just 3.7 seconds

‘Deep Voice’ Software Can Clone Anyone’s Voice With Just 3.7 Seconds of Audio
Using snippets of voices, Baidu’s ‘Deep Voice’ can generate new speech, accents, and tones.

Instagram and musea

Posted on by

How Instagram is changing the culture and musea

Hoe Instagram het museum verandert
MuseumSelfie: Fotografie was in musea vaak verboden, maar nu worden bezoekers juist verleid om veel foto’s te maken. Mede door Instagram draait het in musea vaker om de ervaring en het plaatje.

Burger King twitter

Posted on by

Twitter is still alive and kicking. How BurgerKing reacted to Kayne West and McDonalds. By the way, looks like Kayne West deleted this tweet (May 2019)

Burger King: Explains a lot | WARC
Fast-food brand Burger King used a single tweet against rap artist Kanye West to connect with young millennials.

Ethics and data

Posted on by

Why combining data with ethics and human common sense is so important

A woman shared her tragic story of how social media kept targeting her with baby ads after she had a stillbirth
Gillian Brockell, a Washington Post opinion video editor, wrote an open letter addressed to