Sorry for non-Dutchies … it’s in Dutch :), date of recording May 2017.
• Engagements dropped significantly between 2017 and 2018, but they appear to have recovered at the start of this year
• Political content is dominant on the web, making up more than a third of the most engaged posts
• Fox News had the most stories in the top 10,000 stories for the year so far, with 438 between it and its subsidiaries
• Native video is still the most engaging native content, with average engagement on the top posts nearly 50 percent higher than any other
• Outside of political content, there were not many angry reactions on Facebook’s native content, and Angry reactions made up fewer than one percent of the reactions to the top 10,000 posts
The importance of email over social in specific customer acquisition.
“That makes it hard to justify hunting for subscribers on platforms like Facebook, (…) Instead, (…) rely heavily on their owned tools and channels, specifically paywall and email, to gather new customers”
source: https://danidonovan.tumblr.com/image/185062827951 via Tiffany Black on LI
From ‘sorry’ to ‘thank you’ and gratitude.
“People move through the purchase journey on their own terms, seamlessly shifting between search and video.” “Our research shows that, on average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.”
All stats about instagram, including engagement rate, reach and more divided by industry
Research by Forrester and SoDA, http://sodareport.com/forecast/trends-shaping-tomorrow/
Speed, value, agility and transparency wanted by marketeers.
What do client-side business leaders want? Brilliant strategies? Mind-blowing creative? Category-busting innovation? Technological wizardry? Lower billable rates? The rock sensation Queen said it best…. they want it all and they want it now! And even though (half-jokingly), this is most certainly true, a more pragmatic look at the market shows marketing leaders with a growing desire for partners that can operate collaboratively, nimbly, quickly and effectively.
Creative leaders gain currency in c-suite
In business, the creative discipline has historically been confined to the marketing function and deployed as an adjunct to business or product strategies cooked up elsewhere in the organization. The phrase, “make it pretty,” best captures this ethos. But times are changing, and design leaders increasingly find themselves at the helm of successful start-ups, in an advisory capacity at VC firms, or in newly minted C-level roles at traditional brands.
Check the summary …Continue reading
Smart marketing move by WODbottom, sending a ‘thank you for ordering’ email note the day after the order. And a funny delivery txt message, linked to the UPS notification. First received the UPS message (3h after actual delivery in the mailbox), then the SMS, followed by, a more formal, WODbottom email.
Check it out yourself how Alexa showcases this whiskey via voice… hilarious…. not yet convinced this really works to get brand ambassadors based on this customer journey. An A+ for effort and for being one of the first using this voice journey
source: Diago sees results from voice