Clients are to blame on agency behavior and transparancy
interview with CMO RBS on Digiday
Category Archives: business
Insights for Strategy
Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…
in same category, what we can learn from Levi’s in the 80s.
GDPR 1year old
Results of 1 year GDPR on customer experience and UX are not good.
Free stock photography
Influencers 4%?
The State of Influencer marketing, good facts and figures : “Every party must be accountable”
https://imagency.com/news/influencer-marketing-perception-insights/
Another research by UM: 4% trusts influencers and 12% governments
https://www.thedrum.com/news/2019/05/09/only-4-people-trust-what-influencers-say-online
Burger King trolls
Be inspired by Burger King, 7 examples
“7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales. Grilling the Golden Arches has become BK’s signature move”
“Many of our ideas have been incredibly effective at building brand love and driving business results,” Machado tells Adweek. “It’s all about the tone of the brand. Our tone is fun, lighthearted and self-deprecating. We like having fun, and we can take a joke at the same time. That in my view is a condition for you to be able to poke fun at others. We don’t do things that are mean-spirited or that can come across as bullying. Fast food is a fun occasion. And as a challenger brand, we try to be the fun brand in a fun product category.”
Samsung YT strategy
“78% of viewers saying they wanted to see more episodes of the “/make” series”
“17% of consumers who watched the episodes said they were more likely to buy a Samsung as their next smartphone, while Apple owners were 15% more likely to purchase a Samsung next.”
How @Samsung Electronics uses YouTube to reach out to customers.
3 content buckets YT
“95% of last year’s beauty content on YouTube fell into three buckets”
Read and learn from the beauty brands
Dependency of Facebook
“We can’t help but put all of our eggs into the one platform that shows clear results,” said one retailer. But the cost of doing #business on #Facebook is #unpredictable at best, and #unsustainable at worst.”
8 rules of Richard Branson
Richard Branson on the 8 rules he swears by to have a successful career and enjoyable life