Content Podcast

Sorry for non-Dutchies … it’s in Dutch :), date of recording May 2017.

Facebook engagement 2019

Key takeaways
• Engagements dropped significantly between 2017 and 2018, but they appear to have recovered at the start of this year
• Political content is dominant on the web, making up more than a third of the most engaged posts
• Fox News had the most stories in the top 10,000 stories for the year so far, with 438 between it and its subsidiaries
• Native video is still the most engaging native content, with average engagement on the top posts nearly 50 percent higher than any other
format
• Outside of political content, there were not many angry reactions on Facebook’s native content, and Angry reactions made up fewer than one percent of the reactions to the top 10,000 posts

Search and Video

“People move through the purchase journey on their own terms, seamlessly shifting between search and video.” “Our research shows that, on average, advertisers who run YouTube video ads in addition to Google Search ads see 3% higher search conversion rates and a 4% lower search cost per acquisition compared to advertisers who run Google Search ads alone.”

Instagram stats

All stats about instagram, including engagement rate, reach and more divided by industry

Digital trends 2019

Research by Forrester and SoDA, http://sodareport.com/forecast/trends-shaping-tomorrow/

Speed, value, agility and transparency wanted by marketeers.

What do client-side business leaders want? Brilliant strategies? Mind-blowing creative? Category-busting innovation? Technological wizardry? Lower billable rates? The rock sensation Queen said it best…. they want it all and they want it now! And even though (half-jokingly), this is most certainly true, a more pragmatic look at the market shows marketing leaders with a growing desire for partners that can operate collaboratively, nimbly, quickly and effectively.

Creative leaders gain currency in c-suite

In business, the creative discipline has historically been confined to the marketing function and deployed as an adjunct to business or product strategies cooked up elsewhere in the organization. The phrase, “make it pretty,” best captures this ethos. But times are changing, and design leaders increasingly find themselves at the helm of successful start-ups, in an advisory capacity at VC firms, or in newly minted C-level roles at traditional brands. 

Check the summary …

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Whiskey voice journey

Check it out yourself how Alexa showcases this whiskey via voice… hilarious…. not yet convinced this really works to get brand ambassadors based on this customer journey. An A+ for effort and for being one of the first using this voice journey

source: Diago sees results from voice