Owned media is an illusion

‘Organic reach died years ago. Marketers just forgot to bury it.’ 

‘Brands are continuing to over-invest in content that almost nobody sees’

‘…promised brands and agencies freedom from the confines of paid media, then completely changed the rules of the game. … You’re probably still clinging to the notion that your brand or client can get something for nothing through so-called owned” media. But that’s always been a flawed mindset.’  

‘about 50:50 balance production : media’

‘The data-fueled engines on social media enable brands to tell a story that grows chronologically on a one-to-one basis. This is probably the most compelling component of social media marketing because it enables brands to drive brand metrics and generate revenue simultaneously. It’s no longer a choice between creating a branding campaign verse a direct-response campaign. Rather, it’s about creating a cohesive story where the upper and lower funnel work in harmony.’

Credits to @Ashley Vinson for sharing.  

Vertical Video

Tips and tricks from the best. Thnx to Ashley for this link. See creativereview.co.uk/create for more inspiration.

Reading is Candy for the Mind

To inspire and to be inspired, to surprise and to be surprised, to broaden one’s mind and to gain that sparkling new energy.

Based on the most photographed slide of my keynotes: the inspirational booklist, frequently asked and even more often shared. Alternating between business and inspirational motivational titles.

Books appear in random order. Read more

  • ‘Start with Why’ by Simon Sinek
  • ‘Get Your Sh*t Together’ by Sarah Knight
  • ‘How not to Plan: 66 ways to screw it up’ by Les Binet and Sarah Carter
  • ‘Copywriting Secrets’ by Alan Sharpe
  • ‘Eat your Greens’ by Wiemer Snijders
  • ‘Make Time: How to Focus on What Matters Every Day’ by Jake Knapp, John Zeratsky
  • “The ONE Thing” by Gary Kelly and Jay Papasan
  • ‘Let my people go surfing’ by Yvon Chouinard
  • ‘Chasing Excellence: A Story About Building the World’s Fittest Athletes’ by Ben Bergeron
  • ‘Life Scale’ by Brian Solis
  • ‘Thrive’ by Arianna Huffington
  • ‘TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks’ by Akash Karia 
  • ‘Good Strategy, bad strategy’ by Richard P. Rumelt
  • ‘Everybody writes’ by Ann Handley
  • ‘How to Win Friends and Influence People’ by Dale Carnegie
  • ‘Epic Content Marketing’ by Joe Pulizzi
  • ‘If I Could Tell You Just One Thing…: Encounters with Remarkable People and Their Most Valuable Advice’ by Richard Reed
  • ‘Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day’ by Stephen R. Covey
  • ‘Don’t Sweat the Small Stuff’ by Richard Carlson
  • ‘The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues’ by Patrick M. Lencioni 
  • ‘Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs’ by John Doerr
  • ‘The Infinite Game’ by Simon Sinek
  • ‘Atomic Habits’ by James Clear
  • ‘Mindset: The New Psychology of Success’ by Carol S. Dweck
  • ‘Make Your Idea Matter: Stand out with a better story’ by Bernadette Jiwa

Why you should read these books

Continue reading

Brand building by Les Binet

How to keep your CFO on board for brand building.

“The first thing is to start talking the language of finance. We don’t help our case when we talk about brand-building in terms of awareness, image and ‘touchy-feely’ terms. Brand building is about selling. It’s about revenues and cash flow, but it’s about durable revenues and cash flow, over longer time periods. We have to help CFOs to understand that some marketing activity gives you an immediate short-term delivery of sales,” gotta love Les Binet

Increase Productivity

Love this! Why your first 3h of work matter and how to easily increase your productivity. “The Myth of the 8 Hour Workday: the traditional 9–5 is poorly structured for high productivity. ” 

The obvious link between work and fitness: “To get the best results in your fitness, research has found that shorter but more intensive exercise is more effective than longer drawn-out exercise. The concept is simple: Intensive activity followed by high-quality rest and recovery.”

“The most productive countries in the world do not work 8 hours per day. Actually, the most productive countries have the shortest workdays.”

Master your mind

L.O.V.E. “Our thoughts become our words, our words become our actions, our actions dictate our destiny” Master your mind. 

Focus and kill the inner critic.  You are responsible for your own happiness. “Never whine, never complain, no negativity”.

Facebook Posts – stats

Source: https://www.newswhip.com/wp-content/uploads/2019/10/Facebook-Publishing-Q3-2019.pdf

Key takeaways
• The top publishers on Facebook remained mainstream publishers, with Fox, NBC, and CNN in the top three for the quarter.
• Overall engagement to web content was up compared to Q3 of 2018, but down compared to Q2 of this year.
• The very top stories were often viral in nature, even though the overall trend among top publishers was towards political news.
• LADible was the top native publisher on Facebook again this quarter, though with significantly fewer engagements than in Q2.
• Photo made a comeback this quarter, with nearly as many of the top 10,000 Facebook posts from Pages being photos as native videos.
• The top Page and posts by reaction varied widely, and it was rare to see a Page or post be the top performer in more than one category.

SEO writing tips

How to rank on the first SEO page of google with great writing tips
A recap from the article https://contentmarketinginstitute.com/2019/11/rank-blog-top-google/

  • Pick the keyword you want to rank on, in line with the core of your content piece.
  • Look at the organic top 5 first page rankings, pick the H1 and H2 headers from those pages (excel).
  • Make an analysis, break the H1 and H2 collection down in common topics (categories).
  • Make sure the keyword is in the 70 character count and check on the MOZ title tag tool. develop a user-intent-focused title, explain ‘what’s in it for me’ for the reader. https://moz.com/learn/seo/title-tag
  • Set up your keyword-rich H2 and body copy.
  • Implement keyword in the meta description, capped at 155 characters, in first 120 the key plus call to action to read for mobile readers. Keep it short and simple. 
  • Image titles between three and five words with keyword-rich sentences for the alt text on the images.
  • Mix internal and external links in the blog posts. Use the visual title and alt text visuals to give more context on the piece.