How fashion shops stay afloat during COVID and even have great seasons.
Category Archives: business
Chocolate
Effectiveness in e-comm
WARC Presents Effectiveness in the Age of E-commerce
20mins how e-commerce has changed and how brands can use this to their advantage post-covid. Overview of causes, changes, and fixes. including cases.
1. look at the total brand experience to influence sales: closer to the supply chain. rise to ecomm is back to basics: bigger packages and no impulse buying. total experience of the brand: buying, shipping, unboxing process.
2. rethink performance media to get closer to the sales: merge e-comm spend with paid media. race to shoppable formats: messaging to sell. e-commerce platforms become media owners. rise of live streaming (shopping shows on e-commerce platforms)Virtual influencer on WeChat to create community: Daily perfect makeup brand: https://www.marketingtochina.com/perfect-diarys-successful-strategy-on-wechat/
3. resist the shift to short-terminism. look beyond attribution models. reserve budget for brand-building.
56% tried something new during covid19 and continues who owns the data, owns the relationship. For this reason, Nike pulled back from Amazon.
LinkedIn tips
Tips and tricks from LI themselves. Improve your profile
10 Eye-Catching LinkedIn Profile Headlines to Inspire Your Own
“Pepsi: We make soda.” “Delta: We fly airplanes.” “Nike: We make sports stuff.”
What Santa Can Teach Us About LinkedIn Profiles
Have you seen Santa’s LinkedIn profile? Check out his Summary: Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions. What makes your profile’s Summary so good? It is packed with personality and passion. It paints a vivid picture of t
We Chat customer shops
Anti-black casting
Think before you shoot
We Are Pi Presents Before You Shoot
Isn’t it time to take action against the ad industry’s dirty secret of racist casting calls?
Everyday across the world advertisers, agencies and production companies are complicit in actively voting to delete black people from casting before commercials are shot.
Big or small, every …
Isn’t it time to take action against the ad industry’s dirty secret of racist casting calls?
Everyday across the world advertisers, agencies and production companies are complicit in actively voting to delete black people from casting before commercials are shot.
Big or small, every casting decision is an opportunity to include and diversify black people in the images of society that advertising distributes around the world.
It is time for people at every level of seniority involved in creating advertising to speak up, call-out and stop acts of racist decision making in the creative process.
Alex Bennett-Grant lays out simple steps everyone in the industry can take towards ensuring the advertising we make promotes a more inclusive society.
Flamingo visuals
Les Binet on COVID-19
Must read for marketeers
The COVID-19 recession is not just an economic recession – it’s also a humanitarian, social and political crisis – which means that the normal rules of marketing and business may not apply.
In this article, Les Binet (Head of Effectiveness, adam&eveDDB) explores:
- How businesses should focus on doing what is most helpful and in the public interest, rather than focusing on making money in the short term
- What brands could do to help “The War Effort”, how a brand behaves may have a bigger effect on brand perceptions than advertising
- Whether direct response advertising can also play an important functional role
- Opportunities for some big, emotional, morale-boosting advertising, without looking opportunistic and self-serving
Marketing spend in crisis
Why brand should keep up their marketing spend in times of crisis. Data proven advice.
Marketing impact
Impact on marketing post-Corona, 7 non-obvious. From content babies overload to nostalgia to the explosion of innovation.
7 Non-obvious coronavirus implications for marketing | Schaefer Marketing Solutions: We Help Businesses {grow}
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about. Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
7-Non-obvious-coronavirus-implications-for-marketing-_-Schaefer-Marketing-Solutions_-We-Help-Businesses-growDownload
Very good read on the impact on society by Yuval Noah Harari.
