Stats on the state of influencer marketing in 2019
Aim for average and you’ll serve no one well
“They recruited 4,063 pilots from Wright Air Force Base, Ohio and measured them on 140 different metrics in order to estimate the size of the average pilot in 1950.
Daniels isolated the 10 most important variables – things like shoe size and leg length – and looked at how many pilots were average on all counts. He generously defined average as the 30% of people nearest to the mean.
The answer? Zero. There wasn’t a single pilot average on all metrics. Even when Daniels analysed just three metrics, only 3.5% of pilots were average on all counts.
Daniels concluded that the search for an average pilot was pointless. There was no such person. If you designed for the average user, then the result was perfectly suited to no-one.“
The importance of data. Nike expands and acquires a data tech company for further digital expansion.
FB is still growing, overview statistics, stats, analytics for Q1 2019
All you need to know about Instagram. Nice stats, overview average likes, engagement rates, video versus other content, influencers and more. Interesting report with great analytics to use in a deck. Source of the report: https://blog.hubspot.com/marketing/instagram-statsContinue reading
How Do Hype Cycles Work?
Each Hype Cycle drills down into the five key phases of a technology’s life cycle.
Innovation Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven.
Peak of Inflated Expectations: Early publicity produces a number of success stories — often accompanied by scores of failures. Some companies take action; many do not.
Trough of Disillusionment: Interest wanes as experiments and implementations fail to deliver. Producers of the technology shake out or fail. Investments continue only if the surviving providers improve their products to the satisfaction of early adopters.
Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.
Plateau of Productivity: Mainstream adoption starts to take off. Criteria for assessing provider viability are more clearly defined. The technology’s broad market applicability and relevance are clearly paying off.
Podcast on content
Deze aflevering draait volledig om het ontwikkelen van je contentstrategie. Fleur Willemijn van Beinum werkte voor grote partijen als KLM, Delta Lloyd en eBay. Tot voor kort zat ze bij Unilever als Global Content Strateeg. Momenteel ad interim bij ABN Amro als Social Business Strateeg. In haar loopbaan is er een gemeenschappelijke deler te ontdekken: content.
Shownotes te vinden op:
Most of us have two speeds.
There’s the grind, the day after day, a marathon, work work work.
And there’s the recovery, the sleep in, Netflix and chill zombie state that we compartmentalize into a day like today.
But what about sprints?
Not sprints because the boss or the client insists.
Sprints that we take on merely because they energize us and remind us of how much we can do when we get out of our own way. Sprints that build our capacity. Sprints to embolden us.
The best way to improve your marathon is to learn to sprint now and then.
Maybe you can’t sustain a sprint for a day.
But what about this afternoon? What could you learn or build or teach or contribute? What can you ship?
BMW: from car configuration to magazine style