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Some #mediaexposure just cannot be bought the traditional way. Innovate with #content.
“#Breaking2 has accumulated over 2 trillion impressions, according to Kellan Terry, senior data analyst at Brandwatch. Terry said that is the most impressions around a specific hashtag he’s ever seen.”
Inside the success of Nike’s Breaking2 ‘moonshot’ – Digiday
Various attribution models for social media: first, last, multi touch based
Is #YouTube going #Netflix style? Creating it’s own #content “YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform.”
YouTube Is Adding 40 Original Programs With Celebrities and Creators
21 proven content tactics. Get your own copy at
“75% of marketers believe that targeted personalization increases engagement. Yet, 39% of online merchants feel that vendors consistently send personalized product recommendations via email.”How Retail Brands Can Win in Modern Digital Commerce _ Brian Solis _ Pulse _ LinkedIn
“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”
Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign _ TechCrunch
“If your brand is B2C, you may not need your own blog. (…) For B2B companies, however, content usually focuses more on products and product education. As a result, the audience tends to be highly specific.”
Does Your Content Need a Permanent Home?
Does Your Content Need a Permanent Home_ – The Content Strategist
How to really measure the #ROI of social #content? Do not forget to include production and media budget.
Too Many Content Marketers Are Making This Metrics Mistake – The Content Strategist