YouTube creates own content


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Is #YouTube going #Netflix style? Creating it’s own #content “YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform.”

YouTube Is Adding 40 Original Programs With Celebrities and Creators

Social lead attribution

Lead attribution is a numbers game. Those numbers tell a story about which content works best to influence readers. When marketing teams spend a large chunk of their budgets on content programs, it is critical to assess the differences between these types of assets.

These Metrics Will Help You Master Lead Attribution

These Metrics Will Help You Master Lead Attribution