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21 proven content tactics. Get your own copy at
Good read on how to set up Facebook advertising and audiences
“75% of marketers believe that targeted personalization increases engagement. Yet, 39% of online merchants feel that vendors consistently send personalized product recommendations via email.”How Retail Brands Can Win in Modern Digital Commerce _ Brian Solis _ Pulse _ LinkedIn
“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”
“If your brand is B2C, you may not need your own blog. (…) For B2B companies, however, content usually focuses more on products and product education. As a result, the audience tends to be highly specific.”
How to really measure the #ROI of social #content? Do not forget to include production and media budget.
Lead attribution is a numbers game. Those numbers tell a story about which content works best to influence readers. When marketing teams spend a large chunk of their budgets on content programs, it is critical to assess the differences between these types of assets.
According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation.