How #RTLGroup and #Zalando handle #GDPR and #data together: “Registered users will be able to create a single ID and use the same details to log in across all four aforementioned sites (and any other company that signs up to be part of the synchronized login), and they can manage all their own settings via a unified data privacy center.
That means every time a person visits a site across any of the media company’s online portfolios, they’ll be able to login with the same details or stay logged in.”
With an eye on the duopoly, German broadcasters create a unified consumer login
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“#socialmedia performed more of a supportive or amplifying role to increase #reach, often in support of other channels, rather than being used as a central strategy for community engagement.”
Cannes study_ Video is key for effectiveness _ WARC
How to jump onboard and go get #viral #content?
“In the modern landscape of promo and activation, nothing can cut through the clutter like true user-generated content,”
Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On
“Just as #Google has moved to give priority to #mobile optimized sites, #Facebook’s now following suit – 94% of Facebook users access the site via mobile”
“And, in what Jacobs describes as the ability to “crowd source ideas from customer feedback”, it will launch a ‘rate my flight’ function on its mobile app, where customers can leave instant feedback after landing, alongside an Amazon-style one tap payment option where customers can pay for services such as express security checks and upgrades.”
Ryanair: ‘We want to be more like Amazon and Ikea than other airlines’
“Ryanair – Europe’s Favourite Airline customers will soon be able to use their #voices to search for and book flights and hotels. Their service goes one step further by integrating voice recognition across the #site and #app to allow customers to perform a range of actions including flight searches.
Further updates include a ‘Get me home’ feature on the app, allowing users to find their best route home and next available flight.”
Ryanair unveils voice-controlled booking in customer service focus
Facebook predicts during of relationships
A deepdive into Facebook #disaster maps. How do they collect the #data and how do they use it for the good?
Facebook Disaster Maps: Methodology