chat bots and AI for KLM and airlines
why does Adidas has GamePlan A and how does it work?
feel good happyness postits
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How to create #content for even the most ‘boring’ products?
‘2. Consider Your Brand’s Expertise’ and ‘3. Take Stock of Your In-house Knowledge’
“Always Strive for Relevance” and “Let Your Mission Drive You”. Learn from the best with National Geographic
Top 3 #social #content mistakes… Top 3 #social #content mistakes… . Focusing on quantity over quality . Being on all social media platforms . Posting the same content across platforms
- Focusing on quantity over quality
- Being on all social media platforms
- Posting the same content across platforms
- Using only landscape images and videos
- Sharing only our own content
- Not curating user-generated content
- Not uploading videos to social media platforms
- Not targeting specific audience for our content
- Not boosting the right posts
- Not replying to questions on social (fast enough)
Must read on #brand #purpose, opening the eyes….
“Bill Bernbach said that a principle isn’t a principle until it costs you something. today’s advertisers have turned that around — now it isn’t a principle until it makes you money”