“#audiences prefer long titles 97 characters, #SEO best practices: #Google advises to limit titles to 60 characters. #Facebook headlines of 40 characters perform best. On #Twitter, it’s between 71 and 100 characters. On #Linkedin, between 80 and 120.” Read more:
- Longer Headlines Improve CTR: Median CTR improves when headlines have more words and characters. Performance peaks at 90-99 characters and 15-16 words in length.
- Use Numbers And Special Characters: CTR performance improves when numerical numbers and special characters ($, !, &, ?) are used in a headline.
- Include Words That Relate To Your Topic: Including keywords that relate to the topic or category of your content will grab the reader’s attention and improved CTR performance.
- ‘If It Bleeds It Leads’ Is Not Always True: When looking at both positive and negative words, the median CTR improves when positive words are used in a headline.