Breakup with social


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“Most business owners can’t #survive without these channels, but that doesn’t mean it has to be a draining centerpiece of your #strategy. Here are three reasons to consider doing #less on social media.”

Inside Facebook

Nice, long long read on intern politics, data, privacy, algorithms and more from inside Facebook

“Tech companies, for the most part, prefer to have as little as possible done by humans—because, it’s often said, they don’t scale. You can’t hire a billion of them, and they prove meddlesome in ways that algorithms don’t. They need bathroom breaks and health insurance, and the most annoying of them sometimes talk to the press.”

Inside Facebook’s Hellish Two Years—and Mark Zuckerberg’s Struggle to Fix it All _ WIRED

10 Content marketing lessons

  1. Start with strategy, end with monetization.
  2. Put customers first.
  3. Lead with your values.
  4. Big rock pays off.
  5. Take risks and experiment with new formats.
  6. Plan your personalization strategy.
  7. Consider content’s role in other departments.
  8. Seize content marketing opportunities in the food, travel, and auto spaces.
  9. Drive toward monetization.
  10. Always measure and share content-driven business results.

10 Content Marketing Learnings from the NewsCred Top 50