Avoid metoo content
“When it comes to 3content, a lot of marketers’ instinct is to do what’s already proven to work. But as the #data shows, this approach is likely to fail.” What Are 2018’s Biggest Content Marketing Trends?
“When it comes to 3content, a lot of marketers’ instinct is to do what’s already proven to work. But as the #data shows, this approach is likely to fail.” What Are 2018’s Biggest Content Marketing Trends?
Excellent question… “How is your content different than what your competitors create?” #brandpersona Infographic: The Science of Brand Voice
Nice read on #audience centricity “…ask those two magic words—“What’s wrong?” (…)These are fundamentally human qualities: We like to be heard. We want to be understood. We seek a release from our pain.” Why Understanding Pain Is the Key to … Continue reading
“#audiences prefer long titles 97 characters, #SEO best practices: #Google advises to limit titles to 60 characters. #Facebook headlines of 40 characters perform best. On #Twitter, it’s between 71 and 100 characters. On #Linkedin, between 80 and 120.” Read more: … Continue reading
Content marketing is a funny discipline. It’s been a major movement for the past six years, but some companies are still just starting to take it seriously. And once they do, marketing leaders panic. They turn to the closest living … Continue reading
What Is a Content Audit and Why Do You Need One?
B2B organizations “spend roughly the equivalent of 50 percent of the marketing budget on content, and 83 percent plan to increase that investment.” Yet, despite the increased investment, zero percent of these brands feel they are effectively tracking content ROI. … Continue reading
Marriot, Coca-Cola, GoreTex, Finance and tech content case studies 2017 Contently Case Studies
“If your brand is B2C, you may not need your own blog. (…) For B2B companies, however, content usually focuses more on products and product education. As a result, the audience tends to be highly specific.” Does Your Content Need … Continue reading
How to really measure the #ROI of social #content? Do not forget to include production and media budget. Too Many Content Marketers Are Making This Metrics Mistake – The Content Strategist