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“Finally, content is no longer king, distribution is. Platforms are more powerful than publishers. And recent changes to the Facebook algorithm in particular now prioritize peers over professional creators.” Good read on recent changes: inversion of influence, earning attention and distribution is king over content.
To create great chatbots, brands need to find brilliant writers
“Building personas that consumers can really engage with will require a real understanding of humour, language and spontaneity”
Evergreen content, what is it and how to produce it
nice example how visuals can tell a story by themselves… watch and learn
Whats not to love #VR? with behind the scenes sneak peak that show how it is done… Credits MediaMonks
Fixing the basics 80% of the time, 20% left to implement new stuff… learnings of this article are also applicable for contentmarketing
“Later this year, Starbucks will up the ante on ordering by building a Siri-like virtual assistant into its app. The feature—dubbed My Starbucks Barista—allows users to place their order by tapping a button and talking to the virtual barista.”
emoticons on your Mac? ctrl + cmd + space is the trick ?
“I have no time = it is not a priority” Nice insights for 2017