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“Finally, content is no longer king, distribution is. Platforms are more powerful than publishers. And recent changes to the Facebook algorithm in particular now prioritize peers over professional creators.” Good read on recent changes: inversion of influence, earning attention and distribution is king over content.

Fixing the basics 80% of the time, 20% left to implement new stuff… learnings of this article are also applicable for contentmarketing


“Later this year, Starbucks will up the ante on ordering by building a Siri-like virtual assistant into its app. The feature—dubbed My Starbucks Barista—allows users to place their order by tapping a button and talking to the virtual barista.”