Adidas and dark social


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how Adidas uses dark social to build communities and has not solid solution for the measurement

Goal GampPlan A Adidas

The goal of GamePlan A is not, however, to drive readers to eventually purchase running shoes or track jackets.

Rather, it’s to engage and retain employees, and build a unifying company culture through content that “tackles work-life with an athlete’s heart,” according to Director of Content Strategy and Content Marketing, Frank Thomas.

Why Company Culture is MVP of adidas’ Content Strategy: Q+A with Frank Thomas


Gotta Love Adidas… “It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it’s up to eco innovation leaders, like adidas, to make change a reality. With this shoe we demonstrate what’s possible.”