Wordpress is loading infos from marketingweek
Please wait for API server guteurls.de
to collect data from
how Adidas uses dark social to build communities and has not solid solution for the measurement
The goal of GamePlan A is not, however, to drive readers to eventually purchase running shoes or track jackets.
Rather, it’s to engage and retain employees, and build a unifying company culture through content that “tackles work-life with an athlete’s heart,” according to Director of Content Strategy and Content Marketing, Frank Thomas.
Why Company Culture is MVP of adidas’ Content Strategy: Q+A with Frank Thomas
why does Adidas has GamePlan A and how does it work?
How Adidas Creates Moments of Relevance
Gotta Love Adidas… “It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it’s up to eco innovation leaders, like adidas, to make change a reality. With this shoe we demonstrate what’s possible.”
Adidas combines content with a platform, based on lifestyle, not on products. How to expand your brand?