Subliminal advertising

“there’s a new form of hidden messages taking hold in ads: educational Easter eggs of a sort that are hiding in plain sight.

Sandy Hook Promise’s PSA “Evan” certainly brought global awareness to the tactic by telling the story of a high school romance that’s abruptly derailed a school shooting. In that video, from BBDO New York, we learn at the end that “warning signs” about the shooter were hidden throughout the clip.

Today we saw another example: a soaringly cinematic ad for a Danish optical brand.

The spot is a beautiful short film about children’s imaginations, but it also has its own hidden warning signs.

Give it a watch and see: Can you spot them all?

Source: Adweek https://www.adweek.com/agencies/can-you-spot-the-child-warning-signs-this-gorgeous-video-hides-in-plain-sight/

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