Advertising would do better to do real learning about the person on the other side of the ad server. Both because tracking is about to get much more technically difficult as the browsers elevate user experience, and because of upcoming privacy regulations.
Tracking Is Dead. Long Live Advertising!
“But it’s too simplistic to say this is simply a story of the big, bad platforms. What’s happening now is more of a correction than an upheaval.”
The pivot to reality for digital media
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Facebook s war on the advertising and media budgets has started…
“Re-marketing or re-targeting ads should be a top priority”, “A lookalike used is a dollar saved”, “Engage in trending topics” and much more lessons for Facebook advertising. Great read!
“TV advertising for Coke was still the undisputable heavyweight for delivering the highest return-on-investment from advertising across any media channel – US$2.13 for every dollar spent on TV versus $1.26 for digital.”