Volkswagen uses AI for media buying

” #Volkswagen used the algorithm’s media recommendations for a campaign for its up! model, which led to a 14% #rise in #orders from Volkswagen’s dealerships versus what those orders would’ve been had the campaign run solely on its agency’s recommendations. In some instances, the difference between the algorithm’s and its agency’s car orders has been as high as 20 percent, revealed Kothe.”

How Volkswagen is using artificial intelligence for ad buying decisions

Google AI doodle experiment


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“#Google released #AI experiment that asks you to draw a random object and see if the neural network can identify your doodle”

“Rise of the bots.
Investment in artificial intelligence (AI) is expected to triple in 2017 according to Forrester research, as brands tap into the potential of machine learning and look to take a leading position on the ‘Internet of Things’ (IoT).”

“Later this year, Starbucks will up the ante on ordering by building a Siri-like virtual assistant into its app. The feature—dubbed My Starbucks Barista—allows users to place their order by tapping a button and talking to the virtual barista.”