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Airbnb chief marketer Jonathan Mildenhall reveals how the company created its #marketing platform and grew it into a #global brand.
Airbnb Newsroom, using data for content
“Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception.”
Expending Airbnb, adding experiences to travelling in an end-to-end journey. “The Airbnb Trips platform now offers 500 experiences to travellers who want to experience local living in the city they are visiting. Now is a time when the openness travel can bring is really important. It helps to broaden horizons and can make the world a smaller place when it feels so distant.”
Airbnb launched a (print) magazine to connect homeowners and travelers.
“This is a printed magazine where honest stories are told by the unexpected characters of our community. It is a crossroad of travel and anthropology; a document of community, belonging and shared space.
Pineapple is a platform for the incredible stories from Airbnb’s extended family to be shared; it is somewhere for readers to see how people live and create connections in cities today.”