Every day a piece of content spends in production hurts your ROI.
- In the past year, 40 percent of YouTube users turned to the platform to learn more about a product before they bought it. – Google
- 52 percent of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications to them. – Salesforce
- Within six months after an omnichannel shopping experience, customers logged 23 percent more repeat shopping trips to the retailer’s stores and were more likely to recommend the brand to family and friends more so than those who used a single channel. – Harvard Business Review
- In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce (i.e., on mobile devices). – Statista
And when interacting with brands in between purchases, they’re looking to be inspired, entertained, and informed.
Benchmark content performance in finance, b2b and technology:
- attention time
- finish rate
conversion, amplification, applause, economic value
nice tips and stats for blog and bloggin
“there is a way to shed some light on your #Dark #Social #traffic: by diving into your Direct traffic.”
WoW… “51% of consumers turn to Facebook for trusted #recommendations related to major events, such as when searching for a wedding photographer.”
Traffic, navigation summary, organic search, conversion