Social lead attribution

Lead attribution is a numbers game. Those numbers tell a story about which content works best to influence readers. When marketing teams spend a large chunk of their budgets on content programs, it is critical to assess the differences between these types of assets.

These Metrics Will Help You Master Lead Attribution

These Metrics Will Help You Master Lead Attribution


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Simple questions to ask for creating great content:

  1. What content is performing and converting, and what types of content are lacking in the overall content base?
  2. Is there a new trend, innovation, or industry argument that can be leveraged as an educational opportunity or conversation platform?
  3. What are customers saying to you, to each other, and online in general, compared to what they are actually buying?