Lead attribution is a numbers game. Those numbers tell a story about which content works best to influence readers. When marketing teams spend a large chunk of their budgets on content programs, it is critical to assess the differences between these types of assets.
According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation.
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Simple questions to ask for creating great content:
- What content is performing and converting, and what types of content are lacking in the overall content base?
- Is there a new trend, innovation, or industry argument that can be leveraged as an educational opportunity or conversation platform?
- What are customers saying to you, to each other, and online in general, compared to what they are actually buying?