GPS data for Audi Safety

Great use of #GPS #data in your mobile device: “Instead of crafting a 30-second #commercial with twisted metal and gallons of blood—these can be effective, but also easily ignored—the team developed a free snippet of computer code for website scripts. The #Audi Safety Code,”. Love it.

More: http://www.adweek.com/creativity/audi-wrote-a-script-for-websites-to-install-to-block-visitors-who-are-driving/?utm_campaign=nl_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_NewDaily&s_id=5a2167470aea11ac2a8b4cf4

Lego lessons launching app


GUTE-URLS

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www.campaignlive.co.uk/article/lego-l...

“To be #data led, you have to look at small things”

“One thing we did was to put our #creative guys right there with the #developers. It’s simple, and digital development 101, but it worked,”

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