ebook on blogging, how to, measurement, get content, B2B
Benchmark content performance in finance, b2b and technology:
- attention time
- finish rate
B2B organizations “spend roughly the equivalent of 50 percent of the marketing budget on content, and 83 percent plan to increase that investment.” Yet, despite the increased investment, zero percent of these brands feel they are effectively tracking content ROI. That’s right, zero.
All of this data comes back to purpose. What is your brand trying to accomplish? And if you’re moving the needle, how are you going to ensure that your content success ultimately impacts the bottom line?
Via LinkedIn, good read on B2B leadership via content + cases
“If your brand is B2C, you may not need your own blog. (…) For B2B companies, however, content usually focuses more on products and product education. As a result, the audience tends to be highly specific.”
How not to do #content marketing for B2B.
- self promotion
- publish prior to market fit