“If your brand is B2C, you may not need your own blog. (…) For B2B companies, however, content usually focuses more on products and product education. As a result, the audience tends to be highly specific.”
Does Your Content Need a Permanent Home?
Does Your Content Need a Permanent Home_ – The Content Strategist
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Simple checklist for your blog format
How to use data and analytics to create better blogposts and more traffic