Excellent question… “How is your content different than what your competitors create?” #brandpersona
Alexa content marketing examples
how to implement tone of voice for voice control?
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“Those brands who communicate using human language, tapping into people’s emotions and avoiding more functional words and phrases, tend to perform better in advertising effectiveness, on brand metrics such as aided brand awareness, ad awareness and aided product awareness,”
“most people remembered how they found a news story, but only 37% could recall the name of the news brand itself when coming from search, compared to 47 percent from social.”
What do you need to set up your content deparment
Styleguide for tone of voice and lexicon, template