Humanize your brand


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“Those brands who communicate using human language, tapping into people’s emotions and avoiding more functional words and phrases, tend to perform better in advertising effectiveness, on brand metrics such as aided brand awareness, ad awareness and aided product awareness,”

Brandidentity on social platform by publishers

‘We need to be bolder’_ How publishers control their brand identity on social platforms – Digiday

“most people remembered how they found a news story, but only 37% could recall the name of the news brand itself when coming from search, compared to 47 percent from social.”

‘We need to be bolder’: How publishers control their brand identity on social platforms