steps to get branding, brand persona
https://www.socialmediatoday.com/news/how-to-create-a-branding-style-guide-infographic/521962/
steps to get branding, brand persona
https://www.socialmediatoday.com/news/how-to-create-a-branding-style-guide-infographic/521962/
brandpersona is old school practice
Excellent question… “How is your content different than what your competitors create?” #brandpersona
Alexa content marketing examples
how to implement tone of voice for voice control?
“Those brands who communicate using human language, tapping into people’s emotions and avoiding more functional words and phrases, tend to perform better in advertising effectiveness, on brand metrics such as aided brand awareness, ad awareness and aided product awareness,”
‘We need to be bolder’_ How publishers control their brand identity on social platforms – Digiday
“most people remembered how they found a news story, but only 37% could recall the name of the news brand itself when coming from search, compared to 47 percent from social.”
‘We need to be bolder’: How publishers control their brand identity on social platforms
Styleguide for tone of voice and lexicon, template