Their food for thought… Love the insights and honesty.
The top CMOs in the world share the campaigns they wish they had thought of
We asked some the brightest minds in advertising to share which campaigns were so good that they wish they had thought of them.
An overview of the award-winning cases, trends and hot topics from the Cannes Festival of Creativity.
Read also http://fleurwillemijn.com/cmo-campaign-envy/
** Post is work in progress…. keep the patience for the regular updates :)
Wordpress is loading infos from warc
Please wait for API server guteurls.de
to collect data from
“#socialmedia performed more of a supportive or amplifying role to increase #reach, often in support of other channels, rather than being used as a central strategy for community engagement.”
Cannes study_ Video is key for effectiveness _ WARC
Love #IKEA with their ‘Cook this Page’, one of the nominees for #Cannes #Lions via Adweek
25 Brilliant Ad Campaigns That Will Win Lions in Cannes