Repurpose content


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11 hands-on tips how to #repurpose your #content: from ‘Combine Your Best #Articles Into #Roundup Posts’, to ‘#Republish Content on a Different Platform’ and ‘Turn One Post Into a #Series’ followed by ‘Turn Blog Posts to an #eBook or Whitepaper’

Content Strategy

Key Elements of a Documented Content Strategy

  • Define Business Objectives and KPIs
  • Identify Your Target Audience
  • Plan How You’ll Create Content – organizations hierarchy, workflow with roles and responsibilities
  • Create Exceptional Content:Article headline, Images, Content pillar, Internal tags you will associate with the piece, Format, Source (licensed, original), Evergreen or seasonal, CTA + editorial calendar format
  • KPI to measure success
  • Distribute Your Content
  • Measure KPIs

How to Create a Documented Content Marketing Strategy


Perfect content headline

So, after all that work, did you find a formula for the perfect headline? There is a way of writing a headline that will get you more shares. It requires:

Emotion: There’s an emotional element you need in your headline. Is it beautiful, shocking?
Genre: You have to tell the reader was to expect. What is the content? Is it images? Facts? Charts? Quotes? Video?
Topic: In any industry, there are en vogue topics: Uber, artificial intelligence, machine learning, Donald Trump. Or perennial topics that are always en vogue like cats, dogs, babies, long life, and love.
Format: Is it a list? A quiz? A story? A research post?

Headlines work better when these four elements are included. The fifth and most important element is that the overall headline has to have a promise. When we analyzed those top headlines, “Will Make You” was the top phrase on Facebook by miles and it’s because it connects the content to the impact on the reader. So, something will make you more productive, more informed, happier, whatever it may be – there’s a clear promise in the headline.

How to Write Viral Headlines + Amplify Content: Q+A with BuzzSumo Director Steve Rayson


Facebook engagement baits

“Facebook has reviewed and categorized hundreds of thousands of #posts to inform a #machine #learning model that can detect different types of #engagement #bait. Posts that use this tactic will be shown less in News Feed.”

“People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.”

Good content becomes more and more important

News Feed FYI: Fighting Engagement Bait on Facebook


Content and SEO

“The best thing you can do to drive #traffic (without paying for it) and increase your #search ranking is to create #content that actually provides in-depth education for your customer. Don’t just mimic what everyone else says. If a piece of content delivers substantial value to your audience, it can even rank for a keyword not present in the headline or body text.”

Why Today’s SEO Experts Will Evolve or Go Extinct