Wordpress is loading infos from sproutsocial
Please wait for API server guteurls.de
to collect data from
11 hands-on tips how to #repurpose your #content: from ‘Combine Your Best #Articles Into #Roundup Posts’, to ‘#Republish Content on a Different Platform’ and ‘Turn One Post Into a #Series’ followed by ‘Turn Blog Posts to an #eBook or Whitepaper’
Key Elements of a Documented Content Strategy
- Define Business Objectives and KPIs
- Identify Your Target Audience
- Plan How You’ll Create Content – organizations hierarchy, workflow with roles and responsibilities
- Create Exceptional Content:Article headline, Images, Content pillar, Internal tags you will associate with the piece, Format, Source (licensed, original), Evergreen or seasonal, CTA + editorial calendar format
- KPI to measure success
- Distribute Your Content
- Measure KPIs
How to Create a Documented Content Marketing Strategy
How you can use google #data for your #content: find the #trends and #keywords and create the content accordingly. That’s all.
Research by #facebook: what’s up for 2018
So, after all that work, did you find a formula for the perfect headline? There is a way of writing a headline that will get you more shares. It requires:
Emotion: There’s an emotional element you need in your headline. Is it beautiful, shocking?
Genre: You have to tell the reader was to expect. What is the content? Is it images? Facts? Charts? Quotes? Video?
Topic: In any industry, there are en vogue topics: Uber, artificial intelligence, machine learning, Donald Trump. Or perennial topics that are always en vogue like cats, dogs, babies, long life, and love.
Format: Is it a list? A quiz? A story? A research post?
Headlines work better when these four elements are included. The fifth and most important element is that the overall headline has to have a promise. When we analyzed those top headlines, “Will Make You” was the top phrase on Facebook by miles and it’s because it connects the content to the impact on the reader. So, something will make you more productive, more informed, happier, whatever it may be – there’s a clear promise in the headline.
How to Write Viral Headlines + Amplify Content: Q+A with BuzzSumo Director Steve Rayson
” #bloggers are devoting more time to promoting fewer, but more in-depth, #content pieces.”
“Facebook has reviewed and categorized hundreds of thousands of #posts to inform a #machine #learning model that can detect different types of #engagement #bait. Posts that use this tactic will be shown less in News Feed.”
“People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.”
Good content becomes more and more important
News Feed FYI: Fighting Engagement Bait on Facebook
Wondering what metrics you should be tracking to measure content marketing ROI? NewsCred’s analytics team put together this handy list, plus how these KPIs align to the buyer journey.
Content Marketing KPIs, Defined
“The best thing you can do to drive #traffic (without paying for it) and increase your #search ranking is to create #content that actually provides in-depth education for your customer. Don’t just mimic what everyone else says. If a piece of content delivers substantial value to your audience, it can even rank for a keyword not present in the headline or body text.”
Why Today’s SEO Experts Will Evolve or Go Extinct