Email is next


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“Email—yes, #email—is the next great #mediaplatform

Editorial-focused newsletters are gaining momentum”. Re-rising in your inbox.

“Yet, for all the animosity, email, by most measures, is not only thriving but also spawning a whole new style of publishing—one that promises to fill an important void in the modern media landscape.”

Algorithm changes

How to handle the changes in algorithms and what it means for your content

1. What’s going to go viral, will go viral: focus on creating high-quality content
2. Understand the full picture of personal sharing. Like we mentioned, only a fraction of shares will come from your Facebook Page. You need to understand the full scope of who is sharing your content, and when and where
3. Diversify. Other platforms are becoming ideal for distribution, like LinkedIn and messaging apps
4. Cultivate a community. Whether it’s through Facebook Groups, your social accounts, or online, and offline, you want your audience to both trust your content and come to you as part of their daily routine, rather than passively
5. Start a conversation. When we spoke to ATTN:’s co-founder, Matthew Segal, he told us, “We try to approach through a conversational viewpoint. We obsess over giving context to issues as opposed to just summarizing ‘here’s what happened today’, or giving a partisan viewpoint. What does this mean for you, why should you care, and how can we make this as entertaining as possible?”
6. Find the emotional threads. Social is inherently emotional. Find the stories that provoke strong feelings in your audience, and tease out those super-charged moments on social

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Noticeable Content

How to create content that gets noticed, how to set up a brand newsroom

1. Brand-owned content is a huge opportunity to reach new audiences in more genuine ways
2. Study your audience so you can create content that people will actually like and engage with
3. Determine a business role for your content
4. Study the platforms, formats, and content types that are most effective for your
distribution
5. Partner up with publishers, influencers, and even your own followers
6. Use social data to analyze trends, topics, competitors and your own content for the biggest impact

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