How to jump onboard and go get #viral #content?
“In the modern landscape of promo and activation, nothing can cut through the clutter like true user-generated content,”
Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On
How to jump onboard and go get #viral #content?
“In the modern landscape of promo and activation, nothing can cut through the clutter like true user-generated content,”
Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On
#awareness over #engagement or it is all about the combination?
Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness
“#Netflix’s transformation to Hollywood powerhouse — one that has redefined how TV and movies are produced and consumed — has been remarkable. (…) Netflix has accumulated a hefty $20.54 billion in long-term debt and obligations in its effort to produce more original content.”
“The importance of “specialized content” for different local markets: “Five years ago, the team was made up of writers and journalists, and now it’s multimedia content producers who understand social but can also write copy. ”
Wimbledon to localize its bid to become a digital media brand
why does Adidas has GamePlan A and how does it work?
How to create #content for even the most ‘boring’ products?
‘2. Consider Your Brand’s Expertise’ and ‘3. Take Stock of Your In-house Knowledge’
Read more:
“Always Strive for Relevance” and “Let Your Mission Drive You”. Learn from the best with National Geographic
How National Geographic Uses Ambitious Technology + Content to Bring People the World
Top 3 #social #content mistakes… Top 3 #social #content mistakes… . Focusing on quantity over quality . Being on all social media platforms . Posting the same content across platforms
Must read on #brand #purpose, opening the eyes….
“Bill Bernbach said that a principle isn’t a principle until it costs you something. today’s advertisers have turned that around — now it isn’t a principle until it makes you money”