Editorial shift content: towards loyalty

“NBC News is producing 25% fewer #stories a day”, “But the more stories you do, the more likely it is for the news report to become #commoditized, so NBC News has focused on stories that would get people to stick around on its own site over ones that may have performed well on social media but didn’t get people to click through.”

“The #editorial_shift aligns with the direction advertisers have been going in, and the new verticals are helping NBC News win new and more spending from auto, tech and pharma advertisers, said Mark Miller, head of ad sales for NBCUniversal’s News group.”

Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors

Emotional Content, best tweets Elon Musk

“All too often, we neglect to show–or sometimes even feel–appreciation for the people who have helped us succeed.” emotional content works

  1. reflect
  2. keep it real
  3. be specific
  4. show appreciation asap

+ best tweets Elon Musk

Elon Musk Just Sent a Beautiful Message to Tesla Customers _ Inc

https://www.inc.com/justin-bariso/this-tweet-from-elon-musk-to-tesla-customers-is-a-.html?cid=cp01002fastco

Brandidentity on social platform by publishers

‘We need to be bolder’_ How publishers control their brand identity on social platforms – Digiday

“most people remembered how they found a news story, but only 37% could recall the name of the news brand itself when coming from search, compared to 47 percent from social.”

‘We need to be bolder’: How publishers control their brand identity on social platforms

10 copy tips for social

10 Quick Social Media Ad Writing Tips From an Expert

1. Simplify it
2. Edit (at least twice)
3. Remove jargon
4. Write for your audience
5. Test your ad copy with organic posting
6. Consider the scrolling experience
7. Spend time on the call to action
8. Experiment with emoji
9. Write for the right format
10. Test and revise

10 Quick Social Media Ad Writing Tips From an Expert

Facebook posting strategy

“Even though our #content may be quality (and awesome), not every post is right for Facebook. Posting less instead of more, allows the Facebook algorithm to focus on delivering one piece of content (vs. multiple) to our audience. Plus: #Curated content may not “directly” affect our bottom line, but it plays a significant role in reach, engagement (likes, comments, shares) and page growth.”

A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement

The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement