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Yes, there is a relationship between #SEO and #social. “Although Facebook and Twitter posts are treated like webpages, Google doesn’t index every social media post. Yes, even Google has its limits”
How does it work? Read more:
“I think genuine social media success has more to do with exclusivity. Like if you like my material, you have to follow me, because you won’t see it anywhere else.”
Great tips for creating, re-using and recycling #content
Why not use Google Trends to do some research and adjust your evergreen and always on #content accordingly? Just another very simple and free tool to use to perfect your content and its planning.
“Content marketers can learn from IKEA’s hands-on, multimedia approach by making an effort to understand their audience’s wants and needs, and developing their own ways of putting a face to the faceless consumer. Also, putting Keanu Reeves in a blonde wig to play a Swedish record producer is just a much more exciting content strategy than, “Hey, here’s a cool chair.”
IKEAs mission: to improve people’s everyday lives. Read of the brand’s exemplary content marketing efforts, which are many and varied and all revolve around their mission.
8 Easy steps to create kick ass effective content using a editorial calendar. Must read for content ppl…
How content can be used to hire talents
Marriott International wants to own the travel space. It has designs on becoming the world’s biggest travel publisher—to take publications like Travel + Leisure head on by putting content in front of consumers before they’re even thinking about booking a trip. Ambitious? Yes. But armed with new online travel magazine Marriott Traveler, the company just might do it.
The Marriott’s 65-person global content studio is part of the company’s mission to rethink marketing. “How does a brand that’s been around since 1927 continue to evolve and adapt and stay relevant?” asks David Beebe, Marriott’s vice president of global creative and content marketing. “You need to innovate.”
How to brief a copywriter? Entopic explains it in Dutch. With downloadable template. Hope it google translates…