How to “Developing #personas, understanding their #buyerjourneys, and mapping #content to the different stages of the journeys all contribute to content marketing success. You can’t have one without the other.”
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“We’ve spent the last three years refining what an ideal customer life cycle looks like, and at what point we need to nudge people along,”
What type of #video in what part of your #content funnel?
From educational video towards testimonials.