Why combining data with ethics and human common sense is so important
Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
in same category, what we can learn from Levi’s in the 80s.
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“You have an artist like Metallica, who changes their setlist on a city-by-city basis just by looking at Spotify data to see, which the most popular songs happened to be in that city,” Ek said. “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”
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McDonalds does a coffee commercial. All based on data research and social listening they developed this campaign
data: people just want “coffee” and not the fancy smancy hipster sizzle. Hence, their “normal coffee” targeted at the “normal audiences” (source: Netbase)
Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.
“the move to #web3.0 will take time and integration with existing online systems. The wheels have already been set in motion and the train has left the station. Web 3.0 is an revolution in motion, we are past the point of no return.” #privacy #data #blockchain
tx Jacques Zimmerman for sharing
How you can use google #data for your #content: find the #trends and #keywords and create the content accordingly. That’s all.
Checklist to maximize the potential of #ad #targeting: balance in #personalization and freaking out on #privacy 1. Stay away from sensitive information. 2. Commit to at least a minimum amount of transparency. 3. Use data judiciously. 4. Justify your data collection. 5. Try traditional data collection first.
#data for #safety, including for #autonomous #cars: “Geotagged information, like hazard light or fog light activation, emergency braking, and electronic stability control intervention, as well as other sensor data, is sent by individual cars to Here’s Open Location Platform, which then uses it to build up a picture of the state of the road network.”