Checklist to maximize the potential of #ad#targeting: balance in #personalization and freaking out on #privacy 1. Stay away from sensitive information. 2. Commit to at least a minimum amount of transparency. 3. Use data judiciously. 4. Justify your data collection. 5. Try traditional data collection first.
#data for #safety, including for #autonomous #cars: “Geotagged information, like hazard light or fog light activation, emergency braking, and electronic stability control intervention, as well as other sensor data, is sent by individual cars to Here’s Open Location Platform, which then uses it to build up a picture of the state of the road network.”
Great use of #GPS #data in your mobile device: “Instead of crafting a 30-second #commercial with twisted metal and gallons of blood—these can be effective, but also easily ignored—the team developed a free snippet of computer code for website scripts. The #Audi Safety Code,”. Love it.
“to #optimize their commerce #conversions should start by optimizing their #visuals, Opdyke said, noting that “89 percent of shoppers said appealing product photos can sway their purchasing decision,” and that 77 percent say video can do the job.”
TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.
That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.