trends for 2018: viewability and measurement it top
“to #optimize their commerce #conversions should start by optimizing their #visuals, Opdyke said, noting that “89 percent of shoppers said appealing product photos can sway their purchasing decision,” and that 77 percent say video can do the job.”
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“To be #data led, you have to look at small things”
“One thing we did was to put our #creative guys right there with the #developers. It’s simple, and digital development 101, but it worked,”
agile, development, app, appstore and more:
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TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.
That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.
“This isn’t an attack on digital, but on the short-term thinking it has created. With digital and big data came tighter targeting and a razor-sharp focus on short-term ROI. Yet, ROI increases are an addictive drug, one that’s hollowing out the brand and leaving an empty carcass.” Tx to Antoinette Hoes for sharing
WoW… “51% of consumers turn to Facebook for trusted #recommendations related to major events, such as when searching for a wedding photographer.”
Love #data “Short-term measurement hurts long-term potential”,
“Just because digital data is instant, we tend to read it in the short-term and plan it in the short-term. Yet this study suggests that we need a long-term measurement strategy for digital that allows us to understand how it works in both long- and short-term.”
Read more at
“Because we can measure everything, we aim to be #data-driven.” … “But we’ve stripped out the specific #context of these people, these customers, and this moment in time. Luckily, we can learn what works in our specific context … but only by acting as constant learners who ask the right questions, not experts who profess to know the answer.”