GPS data for Audi Safety

Great use of #GPS #data in your mobile device: “Instead of crafting a 30-second #commercial with twisted metal and gallons of blood—these can be effective, but also easily ignored—the team developed a free snippet of computer code for website scripts. The #Audi Safety Code,”. Love it.

More: http://www.adweek.com/creativity/audi-wrote-a-script-for-websites-to-install-to-block-visitors-who-are-driving/?utm_campaign=nl_1&utm_source=sailthru&utm_medium=email&utm_term=AWK_NewDaily&s_id=5a2167470aea11ac2a8b4cf4

Lego lessons launching app


GUTE-URLS

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www.campaignlive.co.uk/article/lego-l...

“To be #data led, you have to look at small things”

“One thing we did was to put our #creative guys right there with the #developers. It’s simple, and digital development 101, but it worked,”

agile, development, app, appstore and more:

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ROI TV and social

TV advertising accounted for 71% of total ad-generated profit made by campaigns over three years – or the equivalent of £4.20 in profit for every £1 spent.

That compared with £2.43 for print, £2.35 for online video, £2.09 for radio, £1.15 for out of home, and £0.84 for online display advertising. Taken together, advertising created total ROI over three years of £3.24 for every £1 spent.

Short term data

Love #data “Short-term measurement hurts long-term potential”,

“Just because digital data is instant, we tend to read it in the short-term and plan it in the short-term. Yet this study suggests that we need a long-term measurement strategy for digital that allows us to understand how it works in both long- and short-term.”

Read more at