Digital versus traditional media


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“The real problem is people are spending too much money on the short-term activation stuff. Programmatic and paid search is not enough to generate growth for brands. What we need to do is get people to understand the long-term power of brand building and see that TV and online video together can really do that brand job,” Mr Binet said.”

“The really big problem is not the tension between digital and traditional media, it’s this tension between brand building and activation and people getting the wrong balance.” 

“”So it awakens the emotional stuff, and then ‘we’ve got the product for you at the price for you’. When you get those two things working together then everything lights up.”

Tx Les Binet for this razor-sharp analysis.

Millenials facing 3 problems

Striking similarities with my own experience as a non-millennial. Isn’t this a general company problem and are the millennials the ones finally having the balls to address this? #digital #transformation

1. Using mind-numbingly outdated software and internal processes.
2. Being managed by someone entirely incapable.
3. Working for a company that’s all talk and no walk.