Hurray!! “The world has become completely digital and – as my fellow Marketing Week columnist Tom Goodwin has noted – just as referring to your computer as an ‘electrical laptop’ would strike everyone as odd, using the D prefix in any marketing in the near future will come across as slightly batty.”
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“The real problem is people are spending too much money on the short-term activation stuff. Programmatic and paid search is not enough to generate growth for brands. What we need to do is get people to understand the long-term power of brand building and see that TV and online video together can really do that brand job,” Mr Binet said.”
“”So it awakens the emotional stuff, and then ‘we’ve got the product for you at the price for you’. When you get those two things working together then everything lights up.”
Tx Les Binet for this razor-sharp analysis.
Striking similarities with my own experience as a non-millennial. Isn’t this a general company problem and are the millennials the ones finally having the balls to address this? #digital #transformation
1. Using mind-numbingly outdated software and internal processes.
2. Being managed by someone entirely incapable.
3. Working for a company that’s all talk and no walk.
how to do #digital for #OOH, out of home, these brands lead the way
packaging becomes digital