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Good read on #facebook #groups, why these can be of value for your brand: “If your brand starts a Facebook group, think of yourself as a facilitator rather than a marketer or blogger. You’ll lose the group if you only promote your own work. Based on the groups I’ve been a part of, though, the group owners seem to hit a sweet spot when 70 percent of the posts come from directly the members.”
How to handle the changes in algorithms and what it means for your content
1. What’s going to go viral, will go viral: focus on creating high-quality content
2. Understand the full picture of personal sharing. Like we mentioned, only a fraction of shares will come from your Facebook Page. You need to understand the full scope of who is sharing your content, and when and where
3. Diversify. Other platforms are becoming ideal for distribution, like LinkedIn and messaging apps
4. Cultivate a community. Whether it’s through Facebook Groups, your social accounts, or online, and offline, you want your audience to both trust your content and come to you as part of their daily routine, rather than passively
5. Start a conversation. When we spoke to ATTN:’s co-founder, Matthew Segal, he told us, “We try to approach through a conversational viewpoint. We obsess over giving context to issues as opposed to just summarizing ‘here’s what happened today’, or giving a partisan viewpoint. What does this mean for you, why should you care, and how can we make this as entertaining as possible?”
6. Find the emotional threads. Social is inherently emotional. Find the stories that provoke strong feelings in your audience, and tease out those super-charged moments on social
Facebook algorithm, via Gonnie Spijkstra op LinkedIn.
“There’s no easy way to quit Facebook. And even if you do, Facebook won’t quit you.”
All the Ways Facebook Won’t Let You Quit
Nice, long long read on intern politics, data, privacy, algorithms and more from inside Facebook
“Tech companies, for the most part, prefer to have as little as possible done by humans—because, it’s often said, they don’t scale. You can’t hire a billion of them, and they prove meddlesome in ways that algorithms don’t. They need bathroom breaks and health insurance, and the most annoying of them sometimes talk to the press.”
Inside Facebook’s Hellish Two Years—and Mark Zuckerberg’s Struggle to Fix it All _ WIRED
“the happier and more positive people feel about using Facebook, the more they’ll return to the platform. The more content they’ll consume and share. The more video and live broadcasts they’ll watch. The more they won’t mind being shown ads!! 😉 And, eventually, Facebook will win more exclusive streaming rights for major events, just like they’ve done for some sporting events, and the recent Golden Globes red carpet pre-party. (Keep in mind Facebook bid $610M for the Indian Premier Cricket League and lost out to a $2.5Bn bid!). Super Bowl on Watch one day, anyone?! 🏈”
📢 Three weeks into 2018 and we have three major Facebook announcements… what does it all mean? Check out my ❼ points…
Geplaatst door Mari Smith op vrijdag 19 januari 2018
#Facebook, #privacy and #face #recognition, #not-me: Now, if you’re in a photo and are part of the audience for that post, we’ll notify you, even if you haven’t been tagged. You’re in control of your image on Facebook and can make choices such as whether to tag yourself, leave yourself untagged, or reach out to the person who posted the photo if you have concerns about it. We always respect the privacy setting people select when posting a photo on Facebook (whether that’s friends, public or a custom audience), so you won’t receive a notification if you’re not in the audience.
#Messenger is on fire: 7 billion #conversations with nearly 1.7 billion #emojis every day in 2017 😊. There were 17 billion realtime #video chats, marking two times as many video chat sessions in 2017 compared to 2016.
Messenger’s 2017 Year in Review
“To give people the power to build community and bring the world closer together.”