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keywords you share with competitors
what keyword is good to put your content into?
tool for keyword search
answers on search, keywords, questions answer the public
“three major steps to make your site louder (i.e., higher rankings) for the ears of #voice #search:
Wow #AI with Google Duplex. “Aside from being able to call up businesses and make appointments on your behalf, Google Duplex took much of the audience by surprise through how natural and human-like it sounds.”
check this tool for keyword search
The good news is that, as a form of organic content, the featured snippet box is available to everybody who knows how to optimize their content accordingly. Yet, it’s tough news — you have to work hard to gain it.
Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
Traffic sources, balance google seo sea branded unbranded direct and other campaigns traffic.
What to look for:
I am really looking for a balanced portfolio of traffic sources. Search, Referring Sites, Direct, Campaigns. Which one is strong? Which one is missing?
Based on my own humble experience the site on the left is what approximates the kind of “best practice” (note the quotes) you are looking for.
Around 40% to 50% Search is normal. If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all). If it is too low you are simply leaving money on the table. And of the search traffic, you want a big portion to be Organic so you are not just “renting” traffic or suck at SEO.
20% or so Direct Traffic. If the web analytics tool is implemented right these are all your existing customers or people from offline campaigns. You want a healthy amount of both. If direct traffic is low, I worry if you are any good at customer service / retention (the latter is so often just an afterthought).
20% to 30% Referring Sites. You can’t just rely on search engines or spending money on campaigns. A healthy web strategy includes a robust amount of traffic from other sites that link to your products and services, and praise (or slam!) you, or promote you on Twitter and Facebook and forums and otherwise link to you. Free traffic (usually) and you do want that (for many reasons).
10% Campaigns. Google Analytics (sub optimally) calls this Other. It is email campaigns, display / banner ad campaigns, Facebook display campaigns, social media campaigns etc. You want at least 10% of the traffic to be the ones you invite to your site deliberately, after solid analysis and great targeting. Outside of Paid Search. It’s a sign of a healthy business that has a diversified customer acquisition strategy.
How you can use google #data for your #content: find the #trends and #keywords and create the content accordingly. That’s all.