Micro moments data proven by Google


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#Micro-moments have been accelerating consumer #expectations for “right here, right now” experiences. #data-proven by Google:
– Mobile searches for “best” have grown 80% in the past two years.
– smartphone users are 50% more likely to expect to purchase something immediately

“People take for granted that information is at their fingertips and tailored to their specific needs.”


Google content snippets

How can you create content that has the chance of ranking in featured snippets?

1. Create content specifically to answer questions. Provide in-depth answers.
2. Know the questions your readers are asking.
3. Create truly high-quality content.
4. Work to provide the best answer.
5. Use question-and-answer pages.

Google’s Featured Snippets: How to Get Your Content to Appear