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HEINEKEN: FANS OF THE WORLD
Heineken has a huge online presence. But the truth was, it hasn’t always behaved on social media quite like the premium, cosmopolitan brand it was in real life. So a planner, an art director and a writer sat down with a bunch of blank cards. Which turned into content formats. Which turned into a global production machine that helped make the brand a little more relevant to the everyday (social) lives of its drinkers.