Branded Content

“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content

Insights for Strategy

Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver

in same category, what we can learn from Levi’s in the 80s.