“It is built on a very simple but important consumer insight, which is when it comes to haircare consumers are very much looking for insight, inspiration, and tips from people like them.”
“This means the marketing tool needs to function much like an independent publisher working with a network of influencers to retain authenticity and build strong consumer relationships.”
“Gandhi explains: “We understand what consumers really care about and make sure we provide the right insights back to the brand. But on the reverse, we also make sure we recommend the right brands to the right consumers.”
- founded in 2013 in Canada, global roll out
- 30+ editorial team
- works like a newsroom
How Unilever’s haircare platform puts tech at the heart of content – Marketing Week
All Things Hair has a dedicated editorial team that aims to provide hair advice to consumers while sharing insights and data with brands.
Community is evolving
72% of people see community existing online as much as offline, and 74% now expect brands to actively contribute to society.
Sports fans are eager for 2020
With more than 1 in 5 people saying they start following their favorite teams or athletes a year in advance, this summer might just be the perfect time to start thinking about how you want to connect with these superfans.
Brands play a key role in the Instagram community
They go to Instagram to discover and access a wide variety of sources and are especially fans of direct communications from brands. Fun and entertaining brand content presented in an authentic way (that’s not necessarily perfect) is often what stands out.
People share what matters most to them
Planners can build more relevant campaigns by checking back each month to see what people in their key markets are talking about. E.g. May 2019 https://www.facebook.com/business/news/insights/2019-05-topics-to-watch-united-states?ref=fbiq_2019_summer#
Stories ads carry huge creative potential
Source: Facebook IQ
Summer Reading 2019: Facebook IQ Highlights for Planners
Which insights from Facebook IQ can you carry from the beach into the rest of 2019? We recap key themes from the first half of the year that planners and strategists shouldn’t miss.
“With Airbnb Magazine, we’re looking to flip the script on traditional travel-centric content,” she says. “That means positioning travel as accessible instead of exclusive, and prioritizing people over places. The magic of Airbnb comes from human connection and creating a space for belonging, and we wanted that to be at the heart of our magazine.” And more nice #insights on #branded #content
11 Branded Content Innovators Who Take Marketing to the Next Level
From GIFs and ’grams to documentaries and dramatic activations, these Creative 100 honorees keep things interesting.
Use insights to define your brand strategy and identity. What we can learn from Jamie Oliver
Jamie’s Italian collapse shows brands must build for the future, not just the now
News of Jamie’s Italian going into administration this week has been a long time coming; as we’ve seen with wider competitors like Byron and Prezzo, restaurant closings in the casual dining sector have been a direct result of the brands struggling to move with the ever-changing market and consumer e…
in same category, what we can learn from Levi’s in the 80s.
How Levi’s ‘Laundrette’ ad led to an 800% sales boost
The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.