#instagram #lessons from The Guardian: nearly 860,000 followers, up 57% from a year ago. More interestingly, 60% of those who follow links to the Guardian’s site are new to the publisher.
“The content is a mix of original content made specifically for Instagram and existing assets — many of which are images pulled from major news stories and compiled into galleries to help tell the story in images.”
How the Guardian’s Instagram strategy is winning new readers
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Learn from the best on #instagram, how do they do it to get #succes?
How to do great storytelling on instagram
Instagram, twitter and likes – the hacks – do they really work?
User #content #curation by Apple, and linking back to it’s original sources. Give stage to your users by them using your devices. #UGC on Instagram
“There were some things we were doing on Snapchat and Instagram — the storytelling mechanisms and animations that we can play with on those platforms — that we wanted to bring to readers on our owned and operated platform,”
top quotes and more stats on Instagram
“I used to post cat photos. Then a marketing agency made me a star.”