Nike on IG

  • digital marketing (offense)
  • customer care (defense)

Nike on community building and guidelines, not rules.

“In order to provide that consistent experience on social media, it’s important that employees understand the brand down to its core. Here are several questions that every employee should be able to answer:

  • Who are we?
  • What do we do?
  • Why do we do it?
  • What do we stand for?
  • What is our brand voice?
  • How does our product improve people’s lives?

Nike provides employees with a set of guidelines and examples on how to handle certain situations and conversations across social media. These guidelines and examples help customer care representatives to develop a specific tone of voice from day one.”

Instagram stats

All stats about instagram, including engagement rate, reach and more divided by industry

Instagram and musea

How Instagram is changing the culture and musea

5 Instagram trends


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All aboutinstagram and influencers. Finally authenticity makes it introduction?? “If you plan on working with Instagram influencers in 2019, lean in to authenticity.” and 4 more trends:  

Instagram lessons

#instagram #lessons from The Guardian: nearly 860,000 followers, up 57% from a year ago. More interestingly, 60% of those who follow links to the Guardian’s site are new to the publisher.

“The content is a mix of original content made specifically for Instagram and existing assets — many of which are images pulled from major news stories and compiled into galleries to help tell the story in images.”

How the Guardian’s Instagram strategy is winning new readers