- digital marketing (offense)
- customer care (defense)
Nike on community building and guidelines, not rules.
“In order to provide that consistent experience on social media, it’s important that employees understand the brand down to its core. Here are several questions that every employee should be able to answer:
- Who are we?
- What do we do?
- Why do we do it?
- What do we stand for?
- What is our brand voice?
- How does our product improve people’s lives?
Nike provides employees with a set of guidelines and examples on how to handle certain situations and conversations across social media. These guidelines and examples help customer care representatives to develop a specific tone of voice from day one.”
Nike’s Secret to Success on Instagram: Building an Engaged Community
With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). But it’s also a ton of incoming…
All stats about instagram, including engagement rate, reach and more divided by industry
The Average Instagram Engagement Rate is 4.7%. But Can You Do Better?
Iconosquare analyzed 30,000+ Instagram business profiles to identify the average Instagram engagement rate in 100+ industries. Read the full report!
How Instagram is changing the culture and musea
Hoe Instagram het museum verandert
MuseumSelfie: Fotografie was in musea vaak verboden, maar nu worden bezoekers juist verleid om veel foto’s te maken. Mede door Instagram draait het in musea vaker om de ervaring en het plaatje.
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All aboutinstagram and influencers. Finally authenticity makes it introduction?? “If you plan on working with Instagram influencers in 2019, lean in to authenticity.” and 4 more trends:
#instagram #lessons from The Guardian: nearly 860,000 followers, up 57% from a year ago. More interestingly, 60% of those who follow links to the Guardian’s site are new to the publisher.
“The content is a mix of original content made specifically for Instagram and existing assets — many of which are images pulled from major news stories and compiled into galleries to help tell the story in images.”
How the Guardian’s Instagram strategy is winning new readers
Learn from the best on #instagram, how do they do it to get #succes?
How to do great storytelling on instagram
Instagram, twitter and likes – the hacks – do they really work?
User #content #curation by Apple, and linking back to it’s original sources. Give stage to your users by them using your devices. #UGC on Instagram