Wondering what metrics you should be tracking to measure content marketing ROI? NewsCred’s analytics team put together this handy list, plus how these KPIs align to the buyer journey.
Content Marketing KPIs, Defined
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“there is a way to shed some light on your #Dark #Social #traffic: by diving into your Direct traffic.”
“Your company’s business goals should determine your content objectives, which should, in turn, determine the key performance indicators (KPIs) you measure.”
Ask a Content Strategist: What Content Metrics Really Matter?