Outdoor Voices

Posted on 30 oktober 2020 by fleurwillemijn

How to jump in a gap … combine #content with fashion and create a new movement. “Not only do people want to maintain a healthy lifestyle, but they also want to be seen as healthy and active by others. How better to do that than through your clothing?” “The way that people perceive one another is largely tied to their appearance.”

Outdoor Voices built a $100 million company by exploiting a market gap – Jilt

Outdoor Voices entered a crowded athleisure market and succeeded by finding and exploiting a gap in the market, redefining “active living” in the process.

Outdoor Voices — Technical Apparel for Recreation

Outdoor Voices is an active lifestyle brand that believes in freeing fitness from performance and embracing activity with ease, humor, and delight.

The Recreationalist – The Resource for Recreation

Featuring community-focused stories, inspiration, guides, and more, The Recreationalist is the Resource for Recreation.

Marketing spend in crisis

Posted on 24 maart 2020 by fleurwillemijn

Why brand should keep up their marketing spend in times of crisis. Data proven advice.

What does the data tell marketers to do during the Coronavirus Crisis? | Liberty Digital Marketing

Consumer habits have changed and are likely to continue to change over the coming weeks. We share how you can take advantage of the situation online.

What-does-the-data-tell-marketers-to-do-during-the-Coronavirus-Crisis_-_-Liberty-Digital-Marketing Download

Marketing impact

Posted on 24 maart 2020 by fleurwillemijn

Impact on marketing post-Corona, 7 non-obvious. From content babies overload to nostalgia to the explosion of innovation.

7 Non-obvious coronavirus implications for marketing | Schaefer Marketing Solutions: We Help Businesses {grow}

Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about. Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.

7-Non-obvious-coronavirus-implications-for-marketing-_-Schaefer-Marketing-Solutions_-We-Help-Businesses-grow Download

Very good read on the impact on society by Yuval Noah Harari.

Yuval Noah Harari: the world after coronavirus | Free to read

This storm will pass. But the choices we make now could change our lives for years to come

Yuval-Noah-Harari_-the-world-after-coronavirus-_-Free-to-read-_-Financial-Times Download

Modern marketing

Posted on 8 maart 2020 by fleurwillemijn

‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’

‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’

Source: McKinsey&Company