Basics of Marketing by JWT in 1974. Must read for modern marketeers
What modern marketers can learn from JWT’s long lost 1974 strategic planning bible
Tag Archives: marketing
Inhouse vs. agency
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“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”
How not to do online marketing
how not to do this shit
Nike breaking2 marketing
“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”