Tag Archives: marketing

Marketing spend in crisis

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Why brand should keep up their marketing spend in times of crisis. Data proven advice.

What does the data tell marketers to do during the Coronavirus Crisis? | Liberty Digital Marketing
Consumer habits have changed and are likely to continue to change over the coming weeks. We share how you can take advantage of the situation online.
What-does-the-data-tell-marketers-to-do-during-the-Coronavirus-Crisis_-_-Liberty-Digital-MarketingDownload

Marketing impact

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Impact on marketing post-Corona, 7 non-obvious. From content babies overload to nostalgia to the explosion of innovation.

7 Non-obvious coronavirus implications for marketing | Schaefer Marketing Solutions: We Help Businesses {grow}
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about. Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
7-Non-obvious-coronavirus-implications-for-marketing-_-Schaefer-Marketing-Solutions_-We-Help-Businesses-growDownload

Very good read on the impact on society by Yuval Noah Harari.

Yuval Noah Harari: the world after coronavirus | Free to read
This storm will pass. But the choices we make now could change our lives for years to come
Yuval-Noah-Harari_-the-world-after-coronavirus-_-Free-to-read-_-Financial-TimesDownload

Modern marketing

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‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’

‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’

Source: McKinsey&Company

Modern marketing: What it is, what it isn’t, and how to do it
To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Modern-marketing_-What-it-is-what-it-isn’t-and-how-to-do-it-_-McKinseyDownload

Inhouse vs. agency

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The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Nike breaking2 marketing

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techcrunch.com/2017/05/06/nik...

“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”


Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign _ TechCrunch