Tag Archives: marketing

Inhouse vs. agency

Posted on by

The pro’s and con’s of inhousing (June 2019)

Moving marketing in-house: More control and speed or not worth the hassle? – Digiday
Brands taking marketing in-house has turned into quite the movement over the last year.
Bayer saved at least $10 million after taking programmatic in-house – Digiday
Two years after Bayer began to bring programmatic buying in-house, the pharmaceutical marketer isn’t looking back. After stripping out the GroupM agency…

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

Nike breaking2 marketing

Posted on by

GUTE-URLS

Wordpress is loading infos from techcrunch

Please wait for API server guteurls.de to collect data from
techcrunch.com/2017/05/06/nik...

“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”


Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign _ TechCrunch