Marketing spend in crisis

Why brand should keep up their marketing spend in times of crisis. Data proven advice.

Marketing impact

Impact on marketing post-Corona, 7 non-obvious. From content babies overload to nostalgia to the explosion of innovation.

Very good read on the impact on society by Yuval Noah Harari.

Modern marketing

‘The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed.’

‘We estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.’

Source: McKinsey&Company

Inhouse vs. agency

The pro’s and con’s of inhousing (June 2019)

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Nike breaking2 marketing


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“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”


Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign _ TechCrunch