Inhouse vs. agency

The pro’s and con’s of inhousing (June 2019)

“reflecting a broader #trend in recent years where more #creative, #social media and #digital marketing operations are shifting away from agencies to #internal teams.”

Nike breaking2 marketing


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“To me, at least, Breaking2 seems to have reached a kind of marketing nirvana, something that brands promise all the time without really delivering — a great story that also happens to be part of an advertising campaign.”

Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign _ TechCrunch