Medium as publishing platform


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If you want to claim your thought leadership on Medium, you need to get involved in the topic and be more than just pushing content

  • On frequent basis publishing and sharing content yourself about specific niche topics, e.g. ‘sustainability linked to automotive’ and ‘EV’ > Medium as a separate channel in the Content Calendar
  • Create a publishing strategy: what publishers on Medium to contact to have your story published https://toppub.xyz/ 
  • Setting up a formatting template: specs for visuals, for quotes, for editing, to make sure all our content items have the same look and feel. In basic Medium looks quite simple, however there are a few option that can make you content visually more attractive
  • Setting up a tagging structure to build upon our leadership
  • Setting up a following strategy: who do we follow and interact with
  • Setting up a sharing strategy: how do we use the platform to share our content and create awareness we are on Medium
  • Setting up a reporting

And the pro’s and con’s of publishing on Medium

Should you publish on Medium… or only on your blog?